The GeoMarketing Top 5 Countdown
Catch up on this week's most popular stories about the Shopkick acquisition, a Redbox SMS campaign, and global mobile ad growth.
Here are our five most popular stories and featured campaigns from this week. Catch up on the ones you missed!
“Location gets people excited,” says Joe Laszlo, senior director, IAB Mobile Marketing Center of Excellence. “Regardless of the phase or state of mobile adoption, location is the universal unique selling point of mobile. It’s the thing that piques marketers’ interest, and first sparks creative thinking about mobile’s possibilities as a distinct medium.” More on the IAB’s mobile trend observations here.
DVD rental company Redbox, surprisingly successful in the streaming era, is using a series of SMS campaigns to try to keep customers coming back.
Looking to promote its Pace brand, Campbell’s targeted in-store shoppers with personalized mobile ads. Here’s how it picked up the sales ‘pace.’
Luxury car brand Lexus‘ Southern California dealers teamed up with the internet radio streamer Pandora on a pop-up fall concert series.
South Korea location marketplace SK Planet’s acquisition of beacon-based Shopkick was big news this week. The deal is part of a race to capture the estimated $1.4 trillion spent in the U.S. on online-to-offline shopping through geo-marketing technology. David Kaplan and Nicole Spector talk with Shopkick’s CEO Cyriac Roeding.