YP Digital Presence Promises Businesses ‘Complete Location Information Control’
'A strong digital presence begins with a website and continues with a consistent, up-to-date business profile that consumers can access online and on mobile devices,' said YP EVP Stu MacFarlane.
By David Kaplan, Jun 21st
YP Taps Verve To Help Expand National-To-Local Ad Reach
The move allows YP to expand reach beyond our owned and operated channels, YP CEO Jared Rowe says.
By David Kaplan, Jun 14th
As Social, Voice, And Visual Search Rises, YP Finds That Websites Remain ‘Foundational’ For Locals
'Websites are foundational to connecting local businesses with consumers, and a strong SEO strategy is critical to delivering traffic to their sites,' says Stu MacFarlane.
By David Kaplan, Jun 8th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from YP and Bing's voice search strategies to what features consumers want in brand apps.
By Lauryn Chamberlain, May 19th
How YP And Microsoft Bing Are Adapting To Voice-Activated Search Strategies
We are working closely with Bing on the strategies for how to use Cortana to get quality, targeted leads for businesses, says YP Ad Products VP Rich Maraschi.
By David Kaplan, May 15th
How Location Presence Management Answers The ‘Why’ Before The ‘Buy’
Inconsistent online information about a local business is one of the main reasons consumers choose one store over another, a survey by YP and Thrive Analytics found.
By David Kaplan, Oct 20th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from YP's 'audience cartography' to answering questions about the on-demand economy.
By Lauryn Chamberlain, Jul 29th
With YP’s Audience Cartography, Online/Offline Attribution Is Nothing Without Insights
Showing that a mobile ad led to a local store visit is one thing. Understanding the context around those visits is 'everything,' says YP's Bill Maslyn.
By David Kaplan, Jul 25th
YP And Groupon Come Together On Local Deals And Search
YP is looking to connect its 60 million searchers to Groupon’s 450,000 active monthly offers.
By David Kaplan, Jun 3rd
YP Partners With Better Business Bureau To Showcase Highly-Rated Local Marketers
While consumers have a vast array of online platforms to comment on a business, the Better Business Bureau's longevity sets it apart. And YP is featuring those 1.3 million "positive" reviews on its platforms.
By David Kaplan, Apr 12th
How Voice And Audio Have Become The New 'Touch'
By Lauryn Chamberlain, Jan 15th
Walmart CEO Doug McMillon: To Drive Same-Store Sales, We Had To Build Up E-Commerce
By David Kaplan, Jan 15th
How Local Businesses Can Take Advantage Of Their 'Frenemy' Relationship With Amazon
By David Kaplan, Jan 12th
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