Yelp Progress Continues As Focus On SMB Ads, Request-A-Quote Lift Q1 Revenues
Yelp has been able to follow Facebook and Google's lead on "flexible" ad sales contracts, while CEO Jeremy Stoppelman expressed confidence of the local guide will be unaffected by GDPR issues.
By David Kaplan, May 11th
Yelp’s Mobile Shift Shows Progress, But Local Advertisers Signal Skepticism
Mobile app use is up, so are the number of Yelp reviews, and even transaction revenue now appears meaningful. But it's not enough for investors.
By David Kaplan, May 10th
What Yelp’s Acquisition Of Nowait Means For Its Local Restaurant Partners
Local restaurants in many cases have a love/hate view of Yelp; the $40M purchase of Nowait could make the local guide more valued by restaurants.
By David Kaplan, Mar 1st
Yelp Revenue Jumps On National Performance Ads, Transactions
Yelp has had a ‘message a business’ function through its Request-A-Quote service for years. But with 4.5 million consumer inquiries during Q4, it’s becoming a significant revenue driver.
By David Kaplan, Feb 10th
As Yelp’s Mobile Rise Continues, Tools Like Request-A-Quote Get The Spotlight
The local guide's message to brands and consumers is that Yelp isn't just reviews; it's a place for driving transactions.
By David Kaplan, Nov 3rd
Yelp Rolls Out Nowait Nationally To Deepen Ties With Casual Dining Restaurants
The move follows Yelp's investment this summer in Nowait, a mobile platform that allows restaurants to manage their waitlist and lets dinners get in line remotely.
By David Kaplan, Oct 18th
The GeoMarketing Top 5 Countdown
Wider acceptance of mobile payments at local retailers come down to two things: proximity and trust.
By Lauryn Chamberlain, May 1st
‘Yelp Now’ Debuts, As Local Guides Compete On Searches For Reservations, Food Orders
“Discovery” is the name of the game for local search and Digital Presence Management. For Yelp, focusing on Food Services is just a part of its On-Demand strategy.
By David Kaplan, Apr 26th
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th