Facebook And Factual Expand Global Geo-Data Alliance
In addition to accessing more location information across more countries, Facebook can also pull TripAdvisor and Yelp reviews from Factual Crosswalk, says Factual SVP Bill Michels.
By David Kaplan, May 31st
Yelp’s Mobile Shift Shows Progress, But Local Advertisers Signal Skepticism
Mobile app use is up, so are the number of Yelp reviews, and even transaction revenue now appears meaningful. But it's not enough for investors.
By David Kaplan, May 10th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the rise of voice assistants to Yelp's acquisition of Turnstyle.
By Lauryn Chamberlain, Apr 7th
Yelp Acquires Turnstyle For $20 Million To Build Location-Marketing, Loyalty Platform
'Turnstyle helps connect businesses to consumers through free public wifi, and is an effective retention and loyalty program that helps businesses be more successful,' says Yelp CEO Jeremy Stoppelman.
By David Kaplan, Apr 4th
What Yelp’s Acquisition Of Nowait Means For Its Local Restaurant Partners
Local restaurants in many cases have a love/hate view of Yelp; the $40M purchase of Nowait could make the local guide more valued by restaurants.
By David Kaplan, Mar 1st
Yelp Revenue Jumps On National Performance Ads, Transactions
Yelp has had a ‘message a business’ function through its Request-A-Quote service for years. But with 4.5 million consumer inquiries during Q4, it’s becoming a significant revenue driver.
By David Kaplan, Feb 10th
Yelp’s Cashback Commerce Plan
The local guide has teamed up with online-to-offline rewards Empyr to power loyalty programs for Yelp merchants.
By David Kaplan, Dec 13th
As Yelp’s Mobile Rise Continues, Tools Like Request-A-Quote Get The Spotlight
The local guide's message to brands and consumers is that Yelp isn't just reviews; it's a place for driving transactions.
By David Kaplan, Nov 3rd
Yelp Rolls Out Nowait Nationally To Deepen Ties With Casual Dining Restaurants
The move follows Yelp's investment this summer in Nowait, a mobile platform that allows restaurants to manage their waitlist and lets dinners get in line remotely.
By David Kaplan, Oct 18th
Yelp Aims To Build Stronger Ties With Developers On Location Data With ‘Fusion’
The goal is to make other platforms 'locally aware' with Yelp's tools. In turn, Yelp gets to integrate its photos and reviews into other apps.
By David Kaplan, Sep 20th
Why Burger King's Google Home Activation For The Whopper Worked
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
By Lauryn Chamberlain, Jul 18th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses -- Or Else
By David Kaplan, Jul 18th
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