Yelp Progress Continues As Focus On SMB Ads, Request-A-Quote Lift Q1 Revenues
Yelp has been able to follow Facebook and Google's lead on "flexible" ad sales contracts, while CEO Jeremy Stoppelman expressed confidence of the local guide will be unaffected by GDPR issues.
By David Kaplan, May 11th
Kung Fu Tea Infuses Location Loyalty With Fan Competition For Black Belts And Beverages
Kung Fu Tea’s Refer-A-Friend program pulls in 12x more registrants than the average industry referral program, leading to an ROI of 288 percent, says KFT Marketing Manager Mai Shi.
By David Kaplan, Apr 26th
Local Restaurant Landscape Shifts As Celeb Chef Hotspots, Independents See Reviews Rise
Entrepreneurs are investing in opening businesses throughout the southeast and southwest, buoyed by booming populations and economies,” Yelp data science editor Carl Bialiks
By David Kaplan, Feb 7th
How LevelUp’s ‘Broadcast’ Connects Restaurant Menus To Voice Activation, Social Media
'Having the added visibility on so many digital channels is a no-brainer for our customer acquisition strategy,' says Joshua Churnick, of Austin, Tx.'s Mama Fu’s.
By David Kaplan, Jan 25th
Yelp’s Chad Richard On The Current State — And Near Future — Of Voice Activation
Marketers need to know that voice is not just about discovery -- it's about satisfying a specific intent, says Richard.
By David Kaplan, Jan 10th
‘Facebook Events’ App Is Now ‘Facebook Local’
The new app, Facebook Local, helps you easily find what to do, where to go, where to eat, or what you need— all recommended by the people you know and trust," says Facebook's Aditya Koolwal.
By David Kaplan, Nov 10th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from how to rank in voice search results to PSFK on the 'future of retail.'
By Lauryn Chamberlain, Nov 10th
Yelp Expands Social Analytics Knowledge For Local Businesses
"For voice and chat, you have to have the data to handle real-world interaction," says Yelp COO Jed Nachman, speaking with Yext's Jim Steele at Yext Onward.
By David Kaplan, Nov 7th
Facebook And Factual Expand Global Geo-Data Alliance
In addition to accessing more location information across more countries, Facebook can also pull TripAdvisor and Yelp reviews from Factual Crosswalk, says Factual SVP Bill Michels.
By David Kaplan, May 31st
Yelp’s Mobile Shift Shows Progress, But Local Advertisers Signal Skepticism
Mobile app use is up, so are the number of Yelp reviews, and even transaction revenue now appears meaningful. But it's not enough for investors.
By David Kaplan, May 10th
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th