News Xaxis Taps NBCU Sales Exec As Head Of Client Engagement Jason Webby brings the demand-side platform a wealth of sell-side experience from his time at both CNBC and The Economist. Daniel Parisi By Daniel Parisi, Feb 2nd
Uncategorized WPP’s Light Reaction Is Prepped For The End Of Media Silos After being grown as an extension of Xaxis, Light Reaction is expanding the notion of what performance means. David Kaplan By David Kaplan, Dec 30th
News Light Reaction Taps Rosa Markarian And Promotes Jennifer Lucas To Management Team Both women have worked within Light Reaction or its parent company Xaxis for several years prior to their promotion. Daniel Parisi By Daniel Parisi, Nov 3rd
Uncategorized WPP’s Data Alliance Adopts Factual’s Location Analytics The deal between the ad holding company and Factual shows how geo-data is about more than just "location." David Kaplan By David Kaplan, Jun 17th