xAd On Location
Bacardi’s Nim De Swardt: Generation Stereotypes Are ‘Nonexistent’ When You Have The Power Of Location
Forget 'marketing to Millennials' and build relationships — on both the national and local level — instead.
By Lauryn Chamberlain, Sep 29th
How Dunkin’ Brands Learned To Build Better Relationships Through Location
Former president John Costello talked about creating a one-to-one mobile dialogue — and why the bar for relevancy in marketing is higher than ever.
By Lauryn Chamberlain, Sep 26th
Dunkin’ Donuts John Costello: Big Data Is Not A Strategy
The former Dunkin' Brands president advised marketers on turning data into action at xAd's On Location conference.
By Lauryn Chamberlain, Sep 22nd
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th