News Xaxis Taps NBCU Sales Exec As Head Of Client Engagement Jason Webby brings the demand-side platform a wealth of sell-side experience from his time at both CNBC and The Economist.
Uncategorized WPP’s Light Reaction Is Prepped For The End Of Media Silos After being grown as an extension of Xaxis, Light Reaction is expanding the notion of what performance means.
Uncategorized Mindshare Makes Words Count — With Maps And Moments Up Next Businesses can “own” terms like “grilled” or “fried” as part of the WPP agency’s larger looping of earned and paid media marketing.
Uncategorized GeoMinds: Last Words On CES 2015: WOW, IoT, WHA? The latest gadgets can show marketers how best to navigate data privacy and location-targeting, says WPP agency Kinetic’s Anna Griggs.
Uncategorized WPP’s Data Alliance Adopts Factual’s Location Analytics The deal between the ad holding company and Factual shows how geo-data is about more than just "location."