News Xaxis Taps NBCU Sales Exec As Head Of Client Engagement Jason Webby brings the demand-side platform a wealth of sell-side experience from his time at both CNBC and The Economist. Daniel Parisi By Daniel Parisi, Feb 2nd
Uncategorized WPP’s Light Reaction Is Prepped For The End Of Media Silos After being grown as an extension of Xaxis, Light Reaction is expanding the notion of what performance means. David Kaplan By David Kaplan, Dec 30th
Uncategorized Mindshare Makes Words Count — With Maps And Moments Up Next Businesses can “own” terms like “grilled” or “fried” as part of the WPP agency’s larger looping of earned and paid media marketing. David Kaplan By David Kaplan, Sep 14th
Uncategorized GeoMinds: Last Words On CES 2015: WOW, IoT, WHA? The latest gadgets can show marketers how best to navigate data privacy and location-targeting, says WPP agency Kinetic’s Anna Griggs. Anna Griggs By Anna Griggs, Jan 16th
Uncategorized WPP’s Data Alliance Adopts Factual’s Location Analytics The deal between the ad holding company and Factual shows how geo-data is about more than just "location." David Kaplan By David Kaplan, Jun 17th