How Brands Can Have Authentic Conversations In ‘Smart Cities’
Real-time conditions in urban centers can prove the perfect conversation starter, Intersection's Colin O'Donnell explained in a session at Cannes Lions.
By Lauryn Chamberlain, Jun 19th
Yelp Acquires Turnstyle For $20 Million To Build Location-Marketing, Loyalty Platform
'Turnstyle helps connect businesses to consumers through free public wifi, and is an effective retention and loyalty program that helps businesses be more successful,' says Yelp CEO Jeremy Stoppelman.
By David Kaplan, Apr 4th
A Quarter Of Global Marketing Budgets To Be Devoted To Location
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.
By David Kaplan, Mar 13th
Walkbase Names Location Tech Veteran Kevin Hunter To Head U.S. Efforts
The Finland-based IoT analytics and marketing platform Walkbase is ready to enter the U.S. marketplace.
By David Kaplan, Nov 11th
What Are The Top 6 Reasons Places Use Beacons And Other Indoor Sensors?
Driving sales is the main primary driver behind indoor positioning serivices, followed by wayfinding, with building customer experience, brand awareness, and loyalty bringing up the rear, says an Indoor Atlas survey.
By David Kaplan, Oct 1st
Forrester Examines Pitney Bowes’ Expanding Geospatial Capabilities — We Ask Where They Come From
Marketers are looking more deeply at origins and sources where location services providers get their intelligence in order to see how accurate and actionable they are.
By David Kaplan, Sep 1st
Canada’s CN Tower Launches Proximity Marketing To Engage Tourists And Drive Ticket Sales
Canada’s CN Tower, the tallest freestanding structure in the Western Hemisphere, tapped Aruba Networks to personalize the on-site experience for its 1.6 million annual visitors.
By David Kaplan, Aug 31st
Zebra’s Suzanne Dickson: Hospitality Industry Needs To Embrace Location Technology
The proximity player has struck a partnership with a major hotel property in Las Vegas, installing bluetooth sensors in wi-fi access points for both analytics and targeting purposes.
By Lauryn Chamberlain, Apr 11th
GeoMarketing 101: What Is Indoor Positioning?
The two main practical applications of indoor positioning play off each other nicely: navigational assistance for the customer and analytics data for the business.
By Daniel Parisi, Mar 10th
Retailers Are Finally Getting Hip To Wi-Fi As Indoor Marketing Tool
Most retailers already have Wi-Fi installed, but only now is its usage for analytics reaching 80 percent.
By Daniel Parisi, Feb 8th
Target And Office Depot Make A Bet: Can Same-Day Delivery Save Retail?
By David Kaplan, Aug 15th
Mobile Dominates Consumer Time Spent In Emerging Markets — And It's Coming For The U.S.
By Lauryn Chamberlain, Aug 15th
How Voice-Activation Is Becoming The New 'Touch'
By David Kaplan, Aug 14th
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