Connected Cars Edge Out Fitness Trackers In IoT Popularity
Internet users prefer riding to wearing when it comes to their connected devices, an eMarketer report finds.
By David Kaplan, Jun 23rd
Mary Meeker’s Internet Trends: It’s Becoming More About Image, Voice, And Location
Voice is starting to supplant text when it comes to mobile search, as accuracy approaches 95 percent, Meeker said in the annual Kleiner Perkins Caufield & Byers analyst report.
By David Kaplan, May 31st
IoT Forecast: Over 442 Million Connected Devices Will Be Sold In The U.S. In 2020
Consumers are showing a strong preference for voice as the interface for these devices, said Parks Associates' Elizabeth Parks.
By Lauryn Chamberlain, May 24th
Under Armour Finds App Content Connects Consumers’ Desire And Discovery
With a focus on mobile and wearables, Under Armour lets customers to chart their athletic success in ways that lead them to stores, says Omnichannel VP Sid Jatia.
By David Kaplan, Apr 20th
U.S. Wearable Sales Will Reach $9.1 Billion By 2022
Most of these sales are poised to come from the 75 percent of consumers who have never owned a connected device.
By Lauryn Chamberlain, Apr 19th
Despite Wearables Hype, 75 Percent Of Consumers Don’t Own A Connected Device
But this is set to shift over the next five years, eMarketer forecasts, as consumers warm up to smart tech and retailers continue IoT investment.
By Lauryn Chamberlain, Mar 14th
Understanding ‘The Where Factor’ Of IoT
'You cannot do the Internet of Things or the Industrial Internet of Things without real-time location awareness,' notes Pitney Bowes Greg Van den Heuvel in a study of the state of IoT.
By David Kaplan, Jan 23rd
How Neiman Marcus Rolls Out In-Store Technology: Speed Is The Essence
Whether it's installing a new communication platform or tools for enhancing customers' in-store experience, Neiman Marcus Innovation Labs' Scott Emmons doesn't want to waste any time.
By David Kaplan, Jan 19th
Location Tech Can Ease IoT Security Skepticism
Consumers are still unsure that wearables are worth the cost. Security and lifestyle uses are the key to unlocking greater interest in IoT, says Skyhook's David Bairstow.
By David Kaplan, Oct 27th
TomTom And Sensewhere Form Alliance To Uncover Hidden Places On Digital Maps
This collaboration aims ferret out those GPS 'black spots' and bring location based services indoors.
By David Kaplan, Jun 30th
Why Burger King's Google Home Activation For The Whopper Worked
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
By Lauryn Chamberlain, Jul 18th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses -- Or Else
By David Kaplan, Jul 18th
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