How Dunkin’ Donuts Is Using Mastercard’s Masterpass To Drive Loyalty Membership
Digital payment methods like Masterpass by Mastercard help us provide our guests with even more quick and convenient ways to 'run on Dunkin’,'" says Dunkin’ Donuts VP Sherrill Kaplan.
By David Kaplan, Nov 16th
Dunkin’ Donuts Rolls Out Virtual Gift Card Via Mobile App For Veteran’s Day Promotion
"This is Dunkin’ Donuts’ first national offer for Veterans Day, and we are so happy to show our appreciation and keep our veterans and active duty military running on Dunkin’," the QSR chain says.
By David Kaplan, Nov 6th
Waze Promotes Disney Pixar’s Cars 3 With Character Voices And Custom Images
This campaign is different from previous movie tie-ins on Waze because it's a fuller 'character experience,' says Brand Partnerships head Jordan Grossman.
By David Kaplan, May 11th
Location-Based Marketing for CPG Brands: A Win-Win-Win Strategy
It's time for spring cleaning for CPG brands and the use of location-targeting, says Waze's Marc Plotkin.
, Apr 18th
Getting Creative With Creative
Creativity and measurement would seem to be at odds, but Waze's Erika Lehmkuhl shows how the two can work together to drive online-to-offline actions.
, Apr 5th
10 Things To Know About Online To Offline Marketing This Week
Our weekly roundup of the most important the location-intelligence news this week, featuring geo-data best practices, Capital One's cafe tour, Dunkin' Donuts and Waze, and Sam's Club's engagement strategy.
By David Kaplan, Mar 31st
Dunkin’ Donuts Links Order-Ahead, Loyalty To Waze App
Long-standing Waze marketing ally Dunkin' Donuts has connected its On-the-Go ordering feature to the navigation app to capture drivers before hitting the road.
By David Kaplan, Mar 28th
Uber Rolls Out Navigation Update Aimed At Competing With Google Maps, Waze
With its in-app, turn-by-turn directions, the company hopes showcase its mapping capabilities and decrease drivers' reliance on outside apps.
By Lauryn Chamberlain, Mar 15th
Spotify And Waze Align On Navigation Soundtracks
Waze drivers don't have to toggle between its app and Spotify.
By David Kaplan, Mar 14th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from how to drive in-store traffic with Google Maps to building a successful loyalty program in 2017.
By Lauryn Chamberlain, Mar 3rd
Pandora's Sonos Integration Opens More Advertisers To The Connected Home
By David Kaplan, Nov 14th
Local SEO Strategies for Competing with Online Retailers this Holiday Season
, Nov 14th
49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season
By Lauryn Chamberlain, Nov 14th
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