H&R Block’s Tax Prep: Allying With IBM Watson, Walmart, And Exploring Voice Search
With over 10,000 branded tax prep locations to manage, H&R Block executives have a "long-form" omnichannel plan to connect with taxpayers.
By David Kaplan, Feb 15th
10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from the top trends of CES 2018 to how Walmart is uniting 'bricks and clicks.'
By Lauryn Chamberlain, Jan 19th
Walmart CEO Doug McMillon: To Drive Same-Store Sales, We Had To Build Up E-Commerce
It sounds counterintuitive, but with 15 straight months of same-store sales growth, McMillon, speaking at the NRF Big Show credits bringing bricks and clicks together.
By David Kaplan, Jan 15th
How Local Businesses Can Take Advantage Of Their ‘Frenemy’ Relationship With Amazon
As Amazon's local sales ambitions expand, the e-tailer will need SMBs and stores to augment its fulfillment centers, notes Be Like Amazon author Bryan Eisenberg.
By David Kaplan, Jan 12th
Button’s Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
"For brands to succeed with their most loyal audiences, they need an app to serve these consumers -- and an acquisition strategy to make it succeed," Jaconi says.
By David Kaplan, Dec 11th
For New York Marketing Push, E-Commerce Platform Jet Takes The Subway
Walmart-owned Jet is taking New York with an out of home campaign starting with its a branded Metrocard.
By David Kaplan, Nov 2nd
Target Adds Google Voice Assistant Shopping Nationwide
As Target has been ramping up its same-day delivery capabilities, the retail chain is rounding out its omnichannel offerings with help from Google Express.
By David Kaplan, Oct 12th
How Discount Grocer Lidl Can Build Store Traffic Following US Launch
Making sure consumers know how to find them, and then double down on loyalty, is likely to make Lidl a major competitor in a space already reeling from Amazon and Walmart.
By David Kaplan, Oct 9th
How Walmart Plans To Connect With App Content And Services Through Button Marketplace
“Enabling Walmart to expand the partnerships that matter most to them to the mobile channel is a core ingredient in their digital growth strategy," says Button CEO Michael Jaconi.
By David Kaplan, Sep 28th
Amazon To Open Its First Fulfillment Center In New York To Expand Faster Delivery
The move comes as Amazon expands its Instant Pickup and Whole Foods integration.
By David Kaplan, Sep 6th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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