10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from Foursquare's expanded SMB offerings to using Google My Business features to beat competitors.
By Lauryn Chamberlain, Apr 13th
What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Impact Advertising?
"The goal for marketers is to recognize that storytelling in voice will be held to a higher standard," says Publicis Media SVP Vanessa Evans, who authored a report on "The Rise of Voice."
By David Kaplan, Apr 9th
Google Launches AI-Powered Text-To-Speech Advancements
Cloud Text-To-Speech sees Google applying AI and neural networks to make speech processing 1000x faster.
By Lauryn Chamberlain, Mar 29th
86 Percent Of Car Shoppers Conduct Research Online Before Visiting A Dealership
In the purchase journey, aggregate sites and local search matter more than marketers might assume.
By Lauryn Chamberlain, Mar 27th
Voice Search Optimization: How to Use SEO Strategies for Voice Search
Marketers need to prepare for how to rank their site’s pages so they have a fighting chance to be the chosen voice result when voice technology devices are used, writes Sherry Bonelli.
, Mar 22nd
Three Ways Marketers Can Prepare for the Voice-Connected Consumer
Marketers need to transition their brand from "voice-friendly" to "voice-focused," writes Collin Holmes.
, Mar 20th
48 Percent Of Smartphone Users Will Plan — And Book — An Entire Trip On Mobile
Brands need to be present to answer the questions travelers are asking via text and voice — and then equipped to carry them through the booking process.
By Lauryn Chamberlain, Mar 5th
Google Expands Actions For Its Assistant To More Developers
The move sees the tech giant doubling down on its commitment to voice assistance — and challenging Amazon.
By Lauryn Chamberlain, Feb 27th
H&R Block’s Tax Prep: Allying With IBM Watson, Walmart, And Exploring Voice Search
With over 10,000 branded tax prep locations to manage, H&R Block executives have a "long-form" omnichannel plan to connect with taxpayers.
By David Kaplan, Feb 15th
Personal Searches ‘For Me’ Are On The Rise — And Here’s What That Means For Marketers
Search today is all about structured answers. That means that brands have to directly answer the questions customers are actually asking.
By Lauryn Chamberlain, Feb 13th
Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’
By David Kaplan, Apr 16th
Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017
By Lauryn Chamberlain, Apr 16th
How Uber’s Advertising Team Combated Ad Fraud Amid Period of Protest
By David Kaplan, Apr 13th
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