10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from how to rank in voice search results to PSFK on the 'future of retail.'
By Lauryn Chamberlain, Nov 10th
Speaking To Search Engines: How Marketers Can Drive Better Results In The Intelligent Future
Google now delivers structured answers to users' queries — meaning that consumers can get the information they need without ever visiting a webpage. What does this mean for marketers?
By Lauryn Chamberlain, Nov 8th
Hilton’s Melissa Walner: To Rank In Voice Search Results, Craft Content That Answers Specific Questions
Brands must start by understanding not just what their customers are searching for, but the intent behind their queries, Walner said.
By Lauryn Chamberlain, Nov 6th
Think With Google: Mobile Searches For ‘Where To Buy’ Have Grown 85 Percent Since 2015
The smartphone is consumers' 'everywhere expert' this holiday season — and they're asking more questions via text and voice.
By Lauryn Chamberlain, Oct 26th
How Smart Speakers Are Influencing Shopping Decisions — Now
"Smart Speakers allow for the same calls to action -- but now with an additional layer of targeting and interactivity," says Edison's Tom Webster as part of a two-part NPR study on audio activation.
By David Kaplan, Sep 29th
The Biggest Challenge Brands Face With Voice Search And Micro Moments
"If brands don’t get a handle on voice search now, they’re going to have big problems in the future," UM Worldwide's Joshua Lowcock tells Think With Google's Bethany Poole.
By David Kaplan, Sep 21st
Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else
And with the rise of voice search, the ways they interact on mobile are changing.
By Lauryn Chamberlain, Sep 13th
Consumers Are Ready To Tell Their Voice-Controlled Devices What They Want For The Holidays
24 percent of self-identified frequent online shoppers ‘often’ or ‘always’ purchase through voice-controlled devices like Amazon Echo. More are gearing up to do so this holiday shopping season.
By Lauryn Chamberlain, Sep 12th
Geo 101: What Marketers Need To Know About Micro-Moments
They're critical to reaching consumers on the go. But the way that people are making in-the-moment searches is changing.
By Lauryn Chamberlain, Aug 29th
Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping
For brick-and-mortar retailers, now is the time to think about technologies that will boost sales in December.
By Lauryn Chamberlain, Aug 24th
Pandora's Sonos Integration Opens More Advertisers To The Connected Home
By David Kaplan, Nov 14th
Local SEO Strategies for Competing with Online Retailers this Holiday Season
, Nov 14th
49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season
By Lauryn Chamberlain, Nov 14th
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