News Pandora’s Sonos Integration Opens More Advertisers To The Connected Home “It is now easier for listeners to access and control all of their music from Pandora, whether it’s from the Sonos app, with voice, and now from within the Pandora app – all working together seamlessly," says Sonos' Allen Mask.
Analysis How Consumer Tech Will Influence Car Buying "I predict that people have been taught now by the smartphone industry, and other consumer electronics industries that, if they want new features, they're going to need to change faster," says Kurt Hoppe, General Motors' global head of Innovation.
Analysis PSFK On The Future Of Retail And ‘The Brandless Experience’ "In the brandless experience, a brand which is trying to optimize themselves for a search engine queries, names itself based on what it's expecting people to ask for, whether through Alexa or through Google itself,” says PSFK’s Piers Fawkes.
Analysis Pandora And Nestlé Waters Turn On Audience Targeting In Connected Home Devices "Audio acts as a powerful tool to establish an emotional connection with audiences, and connected devices offer an even greater level of intimacy, particularly within the home where listeners are more receptive and their environment acts as a contextual trigger," says Pandora's Eric Hoppe.
Google Panera Bread Now Accepting Voice Orders From Google Assistant “With more than 1.3 Million digital orders placed a week at Panera, there is a clear demand for voice-activated ordering methods, and this integration with Google is a step towards an even better guest experience,” said Ron Shaich, Panera’s Founder, Chairman and CEO.