IKEA Smart Lighting Products To Connect With Voice-Activated Assistants
IKEA is expanding its offerings for the connected home by opening its smart lighting platform to voice controls via Amazon's Alexa, Apple's HomeKit & Siri, And Google Assistant.
By David Kaplan, May 25th
Yelp’s Mobile Shift Shows Progress, But Local Advertisers Signal Skepticism
Mobile app use is up, so are the number of Yelp reviews, and even transaction revenue now appears meaningful. But it's not enough for investors.
By David Kaplan, May 10th
Why CMOs Need To Shift Ad Budgets To Connected Intelligence Now
The emergence of Alexa, Siri, Okay Google, Cortana augur the end of advertising as we know it, says Forrester's James McQuivey and Keith Johnston.
By David Kaplan, May 3rd
NatGeo And 360i Show The ‘Genius’ Of Using Chatbots As A Marketing Tool
To promote the NatGeo TV series celebrating Albert Einstein, 360i created an a chatbot version of the great physicist to converse with people on Facebook.
By David Kaplan, Apr 27th
For Fintech Marketing, Alexa And Siri Show Promise — With Caveats
Financial institutions like Chase, Citibank, and investing service Betterment are exploring voice activation's sensitive balance between personalization and privacy.
By David Kaplan, Apr 25th
Yelp Revenue Jumps On National Performance Ads, Transactions
Yelp has had a ‘message a business’ function through its Request-A-Quote service for years. But with 4.5 million consumer inquiries during Q4, it’s becoming a significant revenue driver.
By David Kaplan, Feb 10th
At CES, Pandora Finds Amazon’s Alexa, Connected Cars Already Meaningful
The rise of audio activation is squarely in Pandora's space, says the music streaming service's Steven Kritzman at CES.
By David Kaplan, Jan 10th
How Marketers Can Integrate OOH, Social To Create Context — At Scale
By Lauryn Chamberlain, Jun 22nd
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
By David Kaplan, Jun 21st
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
By Lauryn Chamberlain, Jun 21st
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