Google Expands Actions For Its Assistant To More Developers
The move sees the tech giant doubling down on its commitment to voice assistance — and challenging Amazon.
By Lauryn Chamberlain, Feb 27th
Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones
66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.
By David Kaplan, Feb 9th
For Valentine’s Day, 1-800-Flowers Enlists Alexa, Okay Google, And Facebook Chatbots To Play Cupid
The florist chain is using virtual assistants -- and an Apple Pay discount -- to go "beyond the wow," says Tom Hartnett, President, 1-800-Flowers Digital.
By David Kaplan, Feb 8th
Kinetic’s Michael Lieberman: How Can Marketers Communicate With Consumers Who No Longer ‘Need’ A Screen?
'We're going to get to a point where it's not about more digital screens," Lieberman said. 'It's about more engagements; more experiences in the most real world sense.'
By Lauryn Chamberlain, Feb 1st
Think With Google: People Have 2X More Brand Interactions On Mobile Than Anywhere Else
In the 'age of assistance,' consumers are turning to their mobile devices for help more often — via both text and voice.
By Lauryn Chamberlain, Jan 29th
Geo 101: What Is Sentiment Analysis?
Here's how marketers can leverage it to provide the right experiences to happy customers — and salvage the brand relationship with frustrated ones.
By Lauryn Chamberlain, Jan 24th
As AI Reshapes Consumer Expectations, Marketers Should Still Think ‘Human First’
'As we lean in on the intelligence of AI, we have to make sure we don’t lose sight of brand storytelling and the emotion,' says Mindshare's Devon MacDonald.
By Lauryn Chamberlain, Jan 22nd
1-800-Flowers CEO Chris McCann At NRF: Voice Is The UI Of The Future
And that voice activated future should be fully realized within 18 months, McCann said during a panel discussion at the NRF Big Show.
By David Kaplan, Jan 17th
Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant
Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer.
By Lauryn Chamberlain, Jan 17th
How Voice And Audio Have Become The New ‘Touch’
Prior to a panel discussion at CES, Pandora's Susan Panico discussed building compelling, contextualized experiences for a voice-first world.
By Lauryn Chamberlain, Jan 15th
Google Maps Unveils Wheelchair Accessible Transit Routes
By David Kaplan, Mar 16th
Dunkin' Donuts Gives Mobile Ordering A Voice Within Google Assistant
By David Kaplan, Mar 15th
Geo 101: What Are Neural Networks?
By Lauryn Chamberlain, Mar 14th
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