10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from how micro-moments are changing the marketing game to why 'mindset targeting' is the key to determining interest.
By Lauryn Chamberlain, Sep 9th
TubeMogul Signs Up Geo-Data Provider Factual To Enhance Mobile Targeting
Global ad agency DWA is the video ad platform’s first client to use Factual’s location intelligence on behalf its brand marketers.
By David Kaplan, Sep 6th
Foursquare: The Name Of The Game Is Location Intelligence
Foursquare is rolling out a real-time dashboard for its four-month-old Attribution reporting tool as it adds Anheuser-Busch, Peet’s Coffee, Blue Bite, Undertone, Opera Mediaworks, Clearstream, Drawbridge, and TubeMogul as partners.
By David Kaplan, Jul 25th
The GeoMarketing Top 5 Countdown
Borrell Associates outlines the reasons why beacons matter — and Quiznos is preparing to test that very notion.
By Lauryn Chamberlain, Mar 27th
Quiznos To Test Beacons With Roximity
With the completion of a geo-targeted video campaign powered by TubeMogul, the sandwich chain sees place-based ad programs as a permanent part of its marketing.
By David Kaplan, Mar 23rd
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th