Analysis How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests “Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International.
Analysis OpenTable App Redesign Emphasizes ‘On-The-Go’ Consumers And Same-Day Discovery “We reviewed data from diner reservations and saw a dramatic rise in people looking to dine immediately," says OpenTable SVP Prasad Gune. "Based on this insight, we have redesigned our app experience to cater to this trend."
Analysis What Neustar’s Partnership With TripAdvisor Travel Ad Network SmarterTravel Means For Brands "Our partnership gives brands of any type (travel/hospitality specific and non-endemic advertisers, such as automotive, luxury, fashion or lifestyle) the opportunity to reach in-market travelers across the entire funnel from inspiration to booking," says Neustar VP Kristin Rosmorduc.
Analysis How Targeted Hotel ‘Weekend Getaway’ Placements Out-Performed Search Ads “By proactively utilizing Placed Attribution as a feature in their optimization strategy, GumGum was able to drive 148K guests to the advertiser’s properties at rates that exceeded industry benchmarks,” said Placed CEO David Shim.