The Weather Company
Jivox Taps IBM Watson Advertising’s WEATHERfx To Create Ads Based On Local Conditions
"Since [weather] is very specific to the consumer's location, it will spur people to visit offline stores for purchases," says Jivox CEO Diaz Nesamoney.
By David Kaplan, Jan 17th
Why Unstructured Data Matters To Brands Right Now
Unstructured data includes everything from audio, including voices and other kinds of sounds, and video, and images – and that’s not easy for a search engine to find and present, notes IBM Watson CMO Jordan Bitterman.
By David Kaplan, Nov 20th
How Walmart Plans To Connect With App Content And Services Through Button Marketplace
“Enabling Walmart to expand the partnerships that matter most to them to the mobile channel is a core ingredient in their digital growth strategy," says Button CEO Michael Jaconi.
By David Kaplan, Sep 28th
Why The Weather Company Rebranded As IBM Watson Advertising
"The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition."
By David Kaplan, Sep 26th
IAB Working Group Aims To Develop Marketing Standards For Artificial Intelligence
'The race is on' to capture the $1.2 trillion per year in marketing spend that is soon expected to derive from AI and machine learning, says AdTheorant's Patrick Albano.
By David Kaplan, Aug 8th
Tech Marketing Vet Michael Mendenhall Named CMO Of IBM Watson
With his background at Walt Disney Company and Hewlett-Packard, Mendenhall is charged with making IBM Watson and its artificial intelligence even more marketing-friendly.
By David Kaplan, Jul 10th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from PlaceIQ's geo-data update to Google's attribution improvements mean for brick-and-mortars.
By Lauryn Chamberlain, May 26th
The Weather Company Teams With Button To Add On-Demand Services
The Weather Channel's mobile website now features Button Marketplace apps from Uber, Groupon, delivery.com, Caviar, And Resy. Does this mean the mobile web still matters?
By David Kaplan, May 22nd
Making It Rain For Brick-And-Mortars: Weather And Location Data Come Indoors
Amid a flurry of meteorological and location targeting alliances, AccuWeather is teaming with proximity platform Swirl on contextual marketing.
By David Kaplan, May 12th
The Weather Company And GSK Are Back To Track And Target Allergies
The team's updated Allergy Tracker is customized and promises to advance the predictive analytics associated with the WeatherFx platform.
By David Kaplan, Apr 25th
Google Maps Unveils Wheelchair Accessible Transit Routes
By David Kaplan, Mar 16th
Dunkin' Donuts Gives Mobile Ordering A Voice Within Google Assistant
By David Kaplan, Mar 15th
Geo 101: What Are Neural Networks?
By Lauryn Chamberlain, Mar 14th
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