Pandora Partners With Neustar On Understanding Identity Over Data
"In partnering with Neustar to build this custom onboarding portal, we can offer advertisers a new, effortless way to reach their customers on Pandora,” says Pandora's Dave Smith.
By David Kaplan, Aug 30th
The Challenges — and Opportunities — of Location-Based Marketing
Location-based advertising through push notifications are 20 times more effective than generic banner ads, writes Boostability's Kelly Shelton.
, Aug 28th
How Pharmaceutical Brands Are Using Location To Target Consumers
As more medical marketers look to balance consumers' privacy issues with patients demand for greater relevance, Semcasting's CEO Ray Kingman offers a delicate approach.
By David Kaplan, Dec 19th
Digital Media Specialist Gamut Warns Against The Hazards Of ‘Over-Targeting’
Don't pre-suppose your target audience, advises Rachel Clayton, Gamut's VP of insights and analytics.
By Lauryn Chamberlain, Aug 24th
Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools
Demand-Side Platform MediaMath is fully embedding Factual's Geopulse Proximity into its TerminalOne Marketing Operating System
By David Kaplan, Aug 3rd
Pandora’s Three Phases Of Targeting Now Includes Viewability
Brands demand personalization at scale. Pandora’s response: we have 1,000 targeting segments across 80 million people.
By David Kaplan, Aug 2nd
How A Tokyo Billboard Will Target Drivers As They Pass By
The project aims to offer a level of personalization previously missing from out-of-home advertising.
By Lauryn Chamberlain, Jun 28th
Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network
The data represents 15 different retail sectors and over 300 separate retail categories.
By Daniel Parisi, Nov 25th
RIP Desktop? Mobile Is A Consumer’s Most Important Commerce Tool, Says xAd
Consumers are literally ‘moving targets,’ so marketers need to sharpen their location game.
By Daniel Parisi, Oct 29th
The Other ‘1 Percent’ — Only A Sliver Of Shoppers Drive Sales For New CPG Items
With so much resting on so few consumers, targeting specific retail locations can make the difference between a sales boost or bust, says Catalina.
By David Kaplan, Aug 19th
Google Emphasized 'Fun' For The Connected Home At SxSW
By David Kaplan, Mar 14th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
By Lauryn Chamberlain, Mar 13th
GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box
By David Kaplan, Mar 13th
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