Capital One’s Café Tour Focused On ‘Reimagining’ Physical Bank Branches
Mobile banking is mainstream, but financial services customers want both the interactive and personal connection, says Capital One Marketing Dir. Shannon Jones.
By David Kaplan, Mar 28th
The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales
The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.
By David Kaplan, Mar 21st
HERE CEO: Mastering Maps Is Essential For Driverless Cars’ Future
'We need more than just a few sources for mapping the world,' to make autonomous cars viable, says HERE CEO Edzard Overbeek.
By David Kaplan, Mar 20th
Mindshare’s Charlie Legg At SxSW: How Retail Can Connect Lifestyle And Tech
Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg.
By David Kaplan, Mar 17th
SxSW’s Official Ride-Share Fasten Maps Trending Places
This is is Boston-based Fasten's big test to differentiate its service in the absence of Uber and Lyft at SxSW. But its place recommendations engine faces competition.
By David Kaplan, Mar 15th
A Quarter Of Global Marketing Budgets To Be Devoted To Location
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.
By David Kaplan, Mar 13th
TBWA Data Director: Do Agencies Need To Be At Consumer Tech Events?
It's not just a day out of the office and it's not just about playing with the the latest virtual reality experience. For TBWA Worldwide's Baker Lambert, being there is about connecting devices and data.
By David Kaplan, Jan 25th
What Amazon, Best Buy, And Starbucks Can Teach Business Owners About Choosing The ‘Right’ Location
Demographics can fool local retailers and franchisees when it comes to picking the perfect address. Plus: what does motor oil have to do with great pizza?
By David Kaplan, Mar 23rd
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news from SxSW.
By Lauryn Chamberlain, Mar 18th
SMB Support Systems Player Holonis Preps Its Debut At SxSW
As veteran tech observers debate whether the Austin digital media fest is “over,” this local market e-commerce startup is betting that this is the right place, the right time for its debut.
By Lauryn Chamberlain, Mar 5th
How Marketers Can Integrate OOH, Social To Create Context — At Scale
By Lauryn Chamberlain, Jun 22nd
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
By David Kaplan, Jun 21st
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
By Lauryn Chamberlain, Jun 21st
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