5 Reasons Brands Need to Make Structured Data A Priority in 2018
Even as unstructured data becomes more important for artificial intelligence-based marketing, brands also need to revise their structured data strategies, says Acronym's Winston Burton.
By Winston Burton, Nov 29th
Geo 101: What Is Unstructured Data?
Unstructured data comprises approximately 80 percent of all data in the world. Here's what marketers need to know about making sense of it.
By Lauryn Chamberlain, Nov 21st
Why Unstructured Data Matters To Brands Right Now
Unstructured data includes everything from audio, including voices and other kinds of sounds, and video, and images – and that’s not easy for a search engine to find and present, notes IBM Watson CMO Jordan Bitterman.
By David Kaplan, Nov 20th
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th