Social Media Marketing
What Consumers Want From Brands: Personalized Apps, Location Responsivity
'Consumers expect a frictionless environment,' said Hathaway's Erin Levzow, VP Loyalty & CRM, in a keynote highlighting customers' top expectations.
By Lauryn Chamberlain, May 11th
With ‘Style Ideas,’ Google Attempts To Retake Image Search
The role of image search is primarily aimed at e-commerce sites, but Google Style Ideas, along with Pinterest Discovery, Snapchat, and Instagram can generate store traffic.
By David Kaplan, Apr 17th
Snapchat Users Prefer Sponsored Lenses, Filters To Ads
Users are still ad-averse on the platform. But custom content that plays into the organic Snapchat experience is driving engagement.
By Lauryn Chamberlain, Apr 6th
Twitter Opens Direct Message Location Sharing For Brick-And-Mortars To Customers
'This is yet another feature we’re providing for businesses to create great human- and bot-powered customer experiences on Twitter,' says Sherif Mityas, VP for Strategy and Brand Initiatives.
By David Kaplan, Apr 4th
Note To SMBs: Stop Separating Search And Social Media Marketing
When businesses rely on only one marketing tactic, they tend to miss out on different phases in a shopper's journey, says ReachLocal's Josh Markham.
By David Kaplan, Mar 27th
Instagram Now Has 1 Million Active Advertisers
And 80 percent of users on the platform follow a brand, the company reports.
By Lauryn Chamberlain, Mar 23rd
Snapchat’s Plan For A Geofilter Takeover — At The Los Angeles Marathon
Post-IPO, the company aims to set a record for the 'longest on-demand geofilter initiative.'
By Lauryn Chamberlain, Mar 7th
How Brands Are Connecting Social Media And Physical Sales With Instagram Stories
J. Crew Men's invited Los Angeles Instagram users to "swipe up" for the chance to attend an exclusive pre-sale event.
By Lauryn Chamberlain, Feb 27th
Kinetic Aims To Bridge Mobile, Social, OOH With ‘Active Journeys’
'We are closing the loop of online to offline by connecting physical spaces with digital, individual interactions," says Global CMO Liliana Caro.
By Lauryn Chamberlain, Feb 23rd
Taco Bell Meets Wedding Bells In Las Vegas
The chain is driving foot traffic to its new Las Vegas Strip location with an unusual stunt: an on-site wedding for the winners of its #LoveAndTacos social media contest.
By Lauryn Chamberlain, Feb 15th
How Marketers Can Integrate OOH, Social To Create Context — At Scale
By Lauryn Chamberlain, Jun 22nd
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
By David Kaplan, Jun 21st
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
By Lauryn Chamberlain, Jun 21st
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