Social Media Marketing
Reinventing The Physical Experience With Social Pattern Recognition
Here's how marketers can use this technology to move from creating social conversations to generating actual online transactions.
By Benjamin Lord, Dec 11th
Over 75 Percent Of Consumers Are Inspired To Make Purchases By Visual Content
It's time for marketers to turn their attention to image-based search.
By Lauryn Chamberlain, Oct 24th
Fake Listings: Is In-N-Out Burger Hosting A NYC Pop-Up Event?
A mysterious group created a Facebook Event page saying the West Coast chain In-N-Out Burger is giving out free burgers in NYC this week.
By David Kaplan, Oct 16th
Travel Trends In The Twenty-Tens: What Marketers Need To Know
More than 50 percent of travelers' research, planning, and way-finding is performed solely on mobile devices.
, Jul 26th
Which Retailers Are Drawing Gen-Z Shoppers In Stores?
A surprising number of mall-based chains are winning out with the youngest consumers — but mom and dad might have something to do with it.
By Lauryn Chamberlain, Jul 6th
What Consumers Want From Brands: Personalized Apps, Location Responsivity
'Consumers expect a frictionless environment,' said Hathaway's Erin Levzow, VP Loyalty & CRM, in a keynote highlighting customers' top expectations.
By Lauryn Chamberlain, May 11th
With ‘Style Ideas,’ Google Attempts To Retake Image Search
The role of image search is primarily aimed at e-commerce sites, but Google Style Ideas, along with Pinterest Discovery, Snapchat, and Instagram can generate store traffic.
By David Kaplan, Apr 17th
Snapchat Users Prefer Sponsored Lenses, Filters To Ads
Users are still ad-averse on the platform. But custom content that plays into the organic Snapchat experience is driving engagement.
By Lauryn Chamberlain, Apr 6th
Twitter Opens Direct Message Location Sharing For Brick-And-Mortars To Customers
'This is yet another feature we’re providing for businesses to create great human- and bot-powered customer experiences on Twitter,' says Sherif Mityas, VP for Strategy and Brand Initiatives.
By David Kaplan, Apr 4th
Note To SMBs: Stop Separating Search And Social Media Marketing
When businesses rely on only one marketing tactic, they tend to miss out on different phases in a shopper's journey, says ReachLocal's Josh Markham.
By David Kaplan, Mar 27th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Dec 8th
How Mall of America Is Using Chatbots And Robots To Connect With Holiday Shoppers
By David Kaplan, Dec 7th
What Google's Featured Snippet Search Update Means For Marketers
By Lauryn Chamberlain, Dec 7th
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