Social Media Marketing
Travel Trends In The Twenty-Tens: What Marketers Need To Know
More than 50 percent of travelers' research, planning, and way-finding is performed solely on mobile devices.
By Anne Lim, Jul 26th
Which Retailers Are Drawing Gen-Z Shoppers In Stores?
A surprising number of mall-based chains are winning out with the youngest consumers — but mom and dad might have something to do with it.
By Lauryn Chamberlain, Jul 6th
What Consumers Want From Brands: Personalized Apps, Location Responsivity
'Consumers expect a frictionless environment,' said Hathaway's Erin Levzow, VP Loyalty & CRM, in a keynote highlighting customers' top expectations.
By Lauryn Chamberlain, May 11th
With ‘Style Ideas,’ Google Attempts To Retake Image Search
The role of image search is primarily aimed at e-commerce sites, but Google Style Ideas, along with Pinterest Discovery, Snapchat, and Instagram can generate store traffic.
By David Kaplan, Apr 17th
Snapchat Users Prefer Sponsored Lenses, Filters To Ads
Users are still ad-averse on the platform. But custom content that plays into the organic Snapchat experience is driving engagement.
By Lauryn Chamberlain, Apr 6th
Twitter Opens Direct Message Location Sharing For Brick-And-Mortars To Customers
'This is yet another feature we’re providing for businesses to create great human- and bot-powered customer experiences on Twitter,' says Sherif Mityas, VP for Strategy and Brand Initiatives.
By David Kaplan, Apr 4th
Note To SMBs: Stop Separating Search And Social Media Marketing
When businesses rely on only one marketing tactic, they tend to miss out on different phases in a shopper's journey, says ReachLocal's Josh Markham.
By David Kaplan, Mar 27th
Instagram Now Has 1 Million Active Advertisers
And 80 percent of users on the platform follow a brand, the company reports.
By Lauryn Chamberlain, Mar 23rd
Snapchat’s Plan For A Geofilter Takeover — At The Los Angeles Marathon
Post-IPO, the company aims to set a record for the 'longest on-demand geofilter initiative.'
By Lauryn Chamberlain, Mar 7th
How Brands Are Connecting Social Media And Physical Sales With Instagram Stories
J. Crew Men's invited Los Angeles Instagram users to "swipe up" for the chance to attend an exclusive pre-sale event.
By Lauryn Chamberlain, Feb 27th
Target And Office Depot Make A Bet: Can Same-Day Delivery Save Retail?
By David Kaplan, Aug 15th
Mobile Dominates Consumer Time Spent In Emerging Markets — And It's Coming For The U.S.
By Lauryn Chamberlain, Aug 15th
How Voice-Activation Is Becoming The New 'Touch'
By David Kaplan, Aug 14th
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