Social Media Marketing
Kinetic Aims To Bridge Mobile, Social, OOH With ‘Active Journeys’
'We are closing the loop of online to offline by connecting physical spaces with digital, individual interactions," says Global CMO Liliana Caro.
By Lauryn Chamberlain, Feb 23rd
Taco Bell Meets Wedding Bells In Las Vegas
The chain is driving foot traffic to its new Las Vegas Strip location with an unusual stunt: an on-site wedding for the winners of its #LoveAndTacos social media contest.
By Lauryn Chamberlain, Feb 15th
Facebook Live Now on Business Page Desktops
The video update expands businesses' options for connecting with their audience, writes Sherry Bonelli.
, Feb 15th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Foursquare's analysis of store closings to marketing takeaways from Super Bowl LI.
By Lauryn Chamberlain, Feb 10th
Dunkin’ Donuts Looks To Drive Valentine’s Day Sales With Geofilters, Facebook Live
The brand is getting active across Snapchat, Instagram, Facebook — and each of its social promotions are tied to its store locations.
By Lauryn Chamberlain, Feb 9th
Geo 101: How To Improve Your Social Media Marketing
Live video and personalized ad formats are on the rise in 2017.
By Lauryn Chamberlain, Feb 8th
Snapchat Expands Partner Program With Nod Toward Better Looking, Targeted Ads
As Facebook works to fend off the user and advertising challenges from Snapchat, the social messaging app is formalizing its ad products.
By David Kaplan, Jan 31st
Millennial Women Want To Talk To Businesses — On Instagram
They’re some of the most engaged daily users on the platform, an Influenster/Adweek report finds.
By Lauryn Chamberlain, Sep 1st
Digimind Combines Social Listening, Location For Global Brands
Monitoring conversations on social can help physical businesses do everything from spot trending topics to decide where to open a new flagship store, says Digimind's Vincent Corbo.
By Lauryn Chamberlain, Aug 22nd
Google Maps The Rio Olympics For Actual — And Virtual — Visitors
The Google Street View imagery around and in the Olympics arena has also been revamped to give virtual travelers an insider's look at the stadiums.
By David Kaplan, Aug 8th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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