Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing."
Analysis How The Super Bowl Impacts Host City Business From Food To Financial Services While restaurants and hotels get an expected boost, Yext examined data around SB '17 found that requests for driving directions to banks at a rate 27% higher on the Thursday and Friday before the Super Bowl than the previous week — that’s almost 2X the national average.
Analysis Handicapping Super Bowl LII: Sports Bars Are The Underdog, As Grocery Store Visits Rise While more people prefer to host or attend Super Bowl parties at home, local businesses in Minneapolis, Philadelphia, and the Greater Boston area are all set to win this Sunday, Foursquare stats suggest.