10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from HERE's alliance with BMW to how digital coupons influence consumers' store choices.
By Lauryn Chamberlain, Mar 10th
60 Percent Of Snapchat Users Send Snaps Of Their Retail Purchases
Here's how brick-and-mortars can take advantage of that organic behavior.
By Lauryn Chamberlain, Mar 9th
Snapchat’s Plan For A Geofilter Takeover — At The Los Angeles Marathon
Post-IPO, the company aims to set a record for the 'longest on-demand geofilter initiative.'
By Lauryn Chamberlain, Mar 7th
Geo 201: How Should Marketers Use Snapchat Geofilters?
The location-specific overlays have applications far beyond branding.
By Lauryn Chamberlain, Feb 28th
Facebook Starts 2017 With 65 Million Local Business Pages
Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network.
By David Kaplan, Feb 2nd
Snapchat Expands Partner Program With Nod Toward Better Looking, Targeted Ads
As Facebook works to fend off the user and advertising challenges from Snapchat, the social messaging app is formalizing its ad products.
By David Kaplan, Jan 31st
Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion
A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee.
By David Kaplan, Dec 6th
Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017
Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising.
By David Kaplan, Nov 16th
Foursquare Location Data To Power Snapchat Geofilters
Following deals with Twitter, Uber, Pinterest, and others, Foursquare is working to establish itself as the foundation of social media platforms' geo-data go-to.
By David Kaplan, Nov 15th
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Snapchat's acquisition of Vurb to the impact of Google My Business' latest update.
By Lauryn Chamberlain, Aug 19th
10 Things To Know About Online To Offline Marketing This Week
By Lauryn Chamberlain, Mar 24th
Easter Shopping Shows Continued Appeal Of Discount Chains Over Department Stores
By David Kaplan, Mar 24th
Block Advisors, H&R Block Partner With Uber On Tax Season Promo
By Lauryn Chamberlain, Mar 23rd
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