Analysis Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017 Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising.
Apps Foursquare Location Data To Power Snapchat Geofilters Following deals with Twitter, Uber, Pinterest, and others, Foursquare is working to establish itself as the foundation of social media platforms' geo-data go-to.
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Snapchat's acquisition of Vurb to the impact of Google My Business' latest update.
Analysis What Snapchat’s Vurb Acquisition Says About Local Search The Millennial-favorite app is thinking big when it comes to connecting online and offline.
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Pandora's updated targeting suite to local marketing strategies you can actually use.
Analysis What Yext’s Snapchat Integration Means For Brick-And-Mortar Biz The move reflects the growing importance of location in marketing — on all kinds of platforms.
News Snapchat Geofilters Get Political Presumptive Democratic Presidential nominee Hillary Clinton used Snapchat’s targeted geofilter ads to invade the last night of the Republican National Convention.
News Coca-Cola’s Kimberly Gnatt: Data Is The Key To Brand Relevance In The Digital Age The 124-year-old brand aims to keep things fresh with a Shazam partnership, Snapchat tests, and contextual location targeting.
Analysis How Touchscreens Raised MGM Resorts Room Service Ordering By 600 Percent ‘Personalization’ is the name of the game for all marketing categories from retail to quick serve restaurants. But as MGM Resorts’ Lilian Tomovich notes, hospitality in the age of on-demand platforms has required a change in focus for what happens in Las Vegas.