For Gen-Z Teens, The Purpose Of Social Isn’t Just To Follow Friends — It’s To Find Content
Marketers have ample opportunities to reach a generation that actively wants to find new brands and fun content on social platforms.
By Lauryn Chamberlain, Feb 21st
Valentine’s Day Stats Marketers Need To Know
Valentine's Day is inherently social and local, so SocialCode's Diana Gonimah runs the numbers on how the different platforms will impact the heavy spending holiday.
, Feb 13th
Why Moët & Chandon Is Working With Snap To Target Luxury Wine Enthusiasts
Snap's recent difficulties acquiring users are well documented. But with a higher-than-average household income, its niche audience might still be a valuable one.
By Lauryn Chamberlain, Feb 6th
Gen-Z Members Watch An Average Of 68 Videos Per Day
Here's how marketers can connect with the most visually engaged demographic — who perceive the physical world and the digital world as a 'cohesive, multidimensional realm,' according to a report from Awesomeness.
By Lauryn Chamberlain, Dec 14th
Reinventing The Physical Experience With Social Pattern Recognition
Here's how marketers can use this technology to move from creating social conversations to generating actual online transactions.
, Dec 11th
Snapchat Rolls Out ‘Intelligent’ Image Recognition Filters
The company is providing contextually relevant stickers based on image content — a move that says a lot about the future of image recognition and search.
By Lauryn Chamberlain, Nov 29th
Snapchat Context Cards Open To Advertisers, Starting With Lionsgate’s Wonder
Starting today, advertisers can attach a Knowledge Graph-based Context Card to Snaps that feature their Lens or Filter ad -- for free.
By David Kaplan, Nov 13th
Dunkin’ Donuts Rolls Out Virtual Gift Card Via Mobile App For Veteran’s Day Promotion
"This is Dunkin’ Donuts’ first national offer for Veterans Day, and we are so happy to show our appreciation and keep our veterans and active duty military running on Dunkin’," the QSR chain says.
By David Kaplan, Nov 6th
Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps
The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.
By David Kaplan, Oct 10th
Apple’s ARKit vs. Google’s ARCore: What Brands Need To Know
Considering the newness of Augmented Reality, even the smartest brand marketers may get confused about best practices. IPG Media Lab's Scott Elchison and Richard Yao unpack the details.
, Oct 2nd
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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