Analysis Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017 Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising. David Kaplan By David Kaplan, Nov 16th
Apps Foursquare Location Data To Power Snapchat Geofilters Following deals with Twitter, Uber, Pinterest, and others, Foursquare is working to establish itself as the foundation of social media platforms' geo-data go-to. David Kaplan By David Kaplan, Nov 15th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Snapchat's acquisition of Vurb to the impact of Google My Business' latest update. Lauryn Chamberlain By Lauryn Chamberlain, Aug 19th
Analysis What Snapchat’s Vurb Acquisition Says About Local Search The Millennial-favorite app is thinking big when it comes to connecting online and offline. Lauryn Chamberlain By Lauryn Chamberlain, Aug 16th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Pandora's updated targeting suite to local marketing strategies you can actually use. Lauryn Chamberlain By Lauryn Chamberlain, Aug 5th
Analysis What Yext’s Snapchat Integration Means For Brick-And-Mortar Biz The move reflects the growing importance of location in marketing — on all kinds of platforms. Lauryn Chamberlain By Lauryn Chamberlain, Aug 1st
News Snapchat Geofilters Get Political Presumptive Democratic Presidential nominee Hillary Clinton used Snapchat’s targeted geofilter ads to invade the last night of the Republican National Convention. David Kaplan By David Kaplan, Jul 22nd
News Coca-Cola’s Kimberly Gnatt: Data Is The Key To Brand Relevance In The Digital Age The 124-year-old brand aims to keep things fresh with a Shazam partnership, Snapchat tests, and contextual location targeting. Lauryn Chamberlain By Lauryn Chamberlain, May 11th
Analysis How Touchscreens Raised MGM Resorts Room Service Ordering By 600 Percent ‘Personalization’ is the name of the game for all marketing categories from retail to quick serve restaurants. But as MGM Resorts’ Lilian Tomovich notes, hospitality in the age of on-demand platforms has required a change in focus for what happens in Las Vegas. David Kaplan By David Kaplan, May 2nd
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