How Will Visual And Voice Search Evolve?
"We could go from heat mapping clicks on a page to now 'emotion mapping,'" says Bing Ads' Purna Virji.
By David Kaplan, Jul 17th
Geo 101: What Do Marketers Need To Know About Snap Map?
It's not just for helping teens find out where their friends really are: In the near future, Snapchat's Snap Map will likely help brands to target users based on real-world visits.
By Lauryn Chamberlain, Jul 11th
Snap Adds GroundTruth As Latest Location Ad Partner For Geofilters, Snapchat Ads
Are there any location platforms Snap isn't working with?
By David Kaplan, Jun 28th
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
Powered by Mapbox, OpenStreetMaps, and DigitalGlobe, Snap Map is billed as a 'living, breathing location tool designed to inspire users to take action.
By David Kaplan, Jun 21st
Snap Layers On Location Services, Adds Factual To Geo-Data Partner Mix
A week after acquiring location attribution specialist Placed, Factual now joins Foursquare and Yext as Snap location intelligence providers.
By David Kaplan, Jun 13th
What Snap’s Acquisition of Placed Says About The Value Of Location Tech
The acquisition is great for the entire location data market, says Factual's Brian Czarny. Here's why.
By David Kaplan, Jun 9th
Why Snap Acquired Online-To-Offline Attribution Provider Placed
As Snap is under pressure to prove its geofilters can drive store visits and sales, it is turning to Placed, which has pioneered the idea of location-based attribution.
By David Kaplan, Jun 6th
Think With Google: Gen-Z Teens Are Moving From Texting To Messaging Apps
It's part of the reason that chatbots resonate so deeply with the younger demographic.
By Lauryn Chamberlain, Apr 18th
With ‘Style Ideas,’ Google Attempts To Retake Image Search
The role of image search is primarily aimed at e-commerce sites, but Google Style Ideas, along with Pinterest Discovery, Snapchat, and Instagram can generate store traffic.
By David Kaplan, Apr 17th
Brands Can Now See When Snap Ads Drive Consumers To Store Locations
With 'Snap to Store,' the company takes aim at proving online-to-offline conversions.
By Lauryn Chamberlain, Apr 13th
Target And Office Depot Make A Bet: Can Same-Day Delivery Save Retail?
By David Kaplan, Aug 15th
Mobile Dominates Consumer Time Spent In Emerging Markets — And It's Coming For The U.S.
By Lauryn Chamberlain, Aug 15th
How Voice-Activation Is Becoming The New 'Touch'
By David Kaplan, Aug 14th
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