Reinventing The Physical Experience With Social Pattern Recognition
Here's how marketers can use this technology to move from creating social conversations to generating actual online transactions.
By Benjamin Lord, Dec 11th
Snapchat Rolls Out ‘Intelligent’ Image Recognition Filters
The company is providing contextually relevant stickers based on image content — a move that says a lot about the future of image recognition and search.
By Lauryn Chamberlain, Nov 29th
Snapchat Context Cards Open To Advertisers, Starting With Lionsgate’s Wonder
Starting today, advertisers can attach a Knowledge Graph-based Context Card to Snaps that feature their Lens or Filter ad -- for free.
By David Kaplan, Nov 13th
Dunkin’ Donuts Rolls Out Virtual Gift Card Via Mobile App For Veteran’s Day Promotion
"This is Dunkin’ Donuts’ first national offer for Veterans Day, and we are so happy to show our appreciation and keep our veterans and active duty military running on Dunkin’," the QSR chain says.
By David Kaplan, Nov 6th
Snapchat’s Context Cards Extend Digital Presence Information From Outside Apps
The Snapchat answer to Google's Now's "cards" connects users' images to info and tools from Uber, Foursquare, TripAdvisor, Michelin, Goop, and others.
By David Kaplan, Oct 10th
Apple’s ARKit vs. Google’s ARCore: What Brands Need To Know
Considering the newness of Augmented Reality, even the smartest brand marketers may get confused about best practices. IPG Media Lab's Scott Elchison and Richard Yao unpack the details.
, Oct 2nd
How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
How Will Visual And Voice Search Evolve?
"We could go from heat mapping clicks on a page to now 'emotion mapping,'" says Bing Ads' Purna Virji.
By David Kaplan, Jul 17th
Geo 101: What Do Marketers Need To Know About Snap Map?
It's not just for helping teens find out where their friends really are: In the near future, Snapchat's Snap Map will likely help brands to target users based on real-world visits.
By Lauryn Chamberlain, Jul 11th
Snap Adds GroundTruth As Latest Location Ad Partner For Geofilters, Snapchat Ads
Are there any location platforms Snap isn't working with?
By David Kaplan, Jun 28th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Dec 8th
How Mall of America Is Using Chatbots And Robots To Connect With Holiday Shoppers
By David Kaplan, Dec 7th
What Google's Featured Snippet Search Update Means For Marketers
By Lauryn Chamberlain, Dec 7th
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