Google Opens Up Direct-To-Search And Map Posts To Local Businesses
Previously available only to major brands and celebs, Google Posts will now let local shops share time-sensitive daily specials, current promotions, or any other news right on Google Maps and in search.
By David Kaplan, Jun 22nd
YP Digital Presence Promises Businesses ‘Complete Location Information Control’
'A strong digital presence begins with a website and continues with a consistent, up-to-date business profile that consumers can access online and on mobile devices,' said YP EVP Stu MacFarlane.
By David Kaplan, Jun 21st
YP Taps Verve To Help Expand National-To-Local Ad Reach
The move allows YP to expand reach beyond our owned and operated channels, YP CEO Jared Rowe says.
By David Kaplan, Jun 14th
As Social, Voice, And Visual Search Rises, YP Finds That Websites Remain ‘Foundational’ For Locals
'Websites are foundational to connecting local businesses with consumers, and a strong SEO strategy is critical to delivering traffic to their sites,' says Stu MacFarlane.
By David Kaplan, Jun 8th
Note To SMBs: Stop Separating Search And Social Media Marketing
When businesses rely on only one marketing tactic, they tend to miss out on different phases in a shopper's journey, says ReachLocal's Josh Markham.
By David Kaplan, Mar 27th
Instagram Now Has 1 Million Active Advertisers
And 80 percent of users on the platform follow a brand, the company reports.
By Lauryn Chamberlain, Mar 23rd
Look Out, Linkedin, Facebook Is Connecting Local Employers And Job Seekers
'We're taking the work out of hiring by enabling job applications directly on Facebook,' says Andrew 'Boz' Bosworth.
By David Kaplan, Feb 17th
Facebook Live Now on Business Page Desktops
The video update expands businesses' options for connecting with their audience, writes Sherry Bonelli.
, Feb 15th
Waze Analytics: Valentine’s Day On The Road
Love may be a mystery, but Valentine's Day trends from Waze make this romantic holiday more predictable for brands seeking to influence the purchasing decisions of lovestruck Americans.
Ana Sofia Reis
, Feb 14th
Facebook Starts 2017 With 65 Million Local Business Pages
Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network.
By David Kaplan, Feb 2nd
Target And Office Depot Make A Bet: Can Same-Day Delivery Save Retail?
By David Kaplan, Aug 15th
Mobile Dominates Consumer Time Spent In Emerging Markets — And It's Coming For The U.S.
By Lauryn Chamberlain, Aug 15th
How Voice-Activation Is Becoming The New 'Touch'
By David Kaplan, Aug 14th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!