Look Out, Linkedin, Facebook Is Connecting Local Employers And Job Seekers
'We're taking the work out of hiring by enabling job applications directly on Facebook,' says Andrew 'Boz' Bosworth.
By David Kaplan, Feb 17th
Facebook Live Now on Business Page Desktops
The video update expands businesses' options for connecting with their audience, writes Sherry Bonelli.
, Feb 15th
Waze Analytics: Valentine’s Day On The Road
Love may be a mystery, but Valentine's Day trends from Waze make this romantic holiday more predictable for brands seeking to influence the purchasing decisions of lovestruck Americans.
Ana Sofia Reis
, Feb 14th
Facebook Starts 2017 With 65 Million Local Business Pages
Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network.
By David Kaplan, Feb 2nd
Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
Location-targeted ad spend will represent 45 percent of overall mobile ad revenues by 2021, says BIA Kelsey.
By David Kaplan, Jan 24th
A Record 112M Consumers Visited Local SMBs On Small Business Saturday
Local businesses can learn a year-round lesson from American Express' reward incentives.
By Lauryn Chamberlain, Dec 1st
SEO is Not Dead for Local Businesses
SEO is a moving target, writes ReachLocal's Rob Frost-Dean. At the moment, personalization and machine learning has changed what independent shops and SMBs need to understand to be effective at the hyperlocal level.
, Nov 29th
6 Tips to Help Build and Manage Your Company’s Online Reputation
It goes beyond addressing negative reviews, writes BrightLocal's Sherry Bonelli.
, Nov 10th
SEO Content Writing: The Basics of Content Marketing for Your Customers and Search Engines
Content marketing is one of those terms that’s tossed around a lot these days. But what does it actually mean — and why is it important for your business? Sherry Bonelli explains.
, Oct 17th
GeoMarketing 101: How To Succeed At Local Marketing
What makes marketing truly local? Hint: It's more that just running a generic ad in a specific area.
By Lauryn Chamberlain, Sep 15th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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