Note To SMBs: Stop Separating Search And Social Media Marketing
When businesses rely on only one marketing tactic, they tend to miss out on different phases in a shopper's journey, says ReachLocal's Josh Markham.
By David Kaplan, Mar 27th
Instagram Now Has 1 Million Active Advertisers
And 80 percent of users on the platform follow a brand, the company reports.
By Lauryn Chamberlain, Mar 23rd
Look Out, Linkedin, Facebook Is Connecting Local Employers And Job Seekers
'We're taking the work out of hiring by enabling job applications directly on Facebook,' says Andrew 'Boz' Bosworth.
By David Kaplan, Feb 17th
Facebook Live Now on Business Page Desktops
The video update expands businesses' options for connecting with their audience, writes Sherry Bonelli.
, Feb 15th
Waze Analytics: Valentine’s Day On The Road
Love may be a mystery, but Valentine's Day trends from Waze make this romantic holiday more predictable for brands seeking to influence the purchasing decisions of lovestruck Americans.
Ana Sofia Reis
, Feb 14th
Facebook Starts 2017 With 65 Million Local Business Pages
Most of those Facebook Pages are free, as only 4 million of those businesses are actively advertising on the social network.
By David Kaplan, Feb 2nd
Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
Location-targeted ad spend will represent 45 percent of overall mobile ad revenues by 2021, says BIA Kelsey.
By David Kaplan, Jan 24th
A Record 112M Consumers Visited Local SMBs On Small Business Saturday
Local businesses can learn a year-round lesson from American Express' reward incentives.
By Lauryn Chamberlain, Dec 1st
SEO is Not Dead for Local Businesses
SEO is a moving target, writes ReachLocal's Rob Frost-Dean. At the moment, personalization and machine learning has changed what independent shops and SMBs need to understand to be effective at the hyperlocal level.
, Nov 29th
6 Tips to Help Build and Manage Your Company’s Online Reputation
It goes beyond addressing negative reviews, writes BrightLocal's Sherry Bonelli.
, Nov 10th
Which Of These Top 10 Online-To-Offline Marketing Facts Have You Seen?
By Lauryn Chamberlain, Apr 28th
55 Percent Of Consumers Want To Shop At An Amazon Go Brick-And-Mortar Store
By Lauryn Chamberlain, Apr 27th
NatGeo And 360i Show The 'Genius' Of Using Chatbots As A Marketing Tool
By David Kaplan, Apr 27th
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