News NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution “Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas.
Analysis Google I/O: Centrality Of Artificial Intelligence, Local Marketing, And (Yes) Optimism Draw Lines With Amazon, Facebook Google's emphasis on local business for its Assistant, Maps and forthcoming Lens products has the search giant further postioning itself as the "anti-Amazon," UM's Joshua Lowcock explains.
Analysis Alphabet’s Sundar Pichai: Google ‘Shopping Actions’ Increases Amount Of Purchases By 30 Percent "The Google Assistant can now help you with over 1 million actions, including new things like reminding you to buy bread when you get to the store or sending money to friends or if you want to get a ride share home," says Pichai. "For a concept we unveiled at I/O less than 2 years ago, this is great progress."
Analysis Is The Space For Local Digital Marketing Services Expanding — Or Consolidating? Local brands "want consolidation and efficiency -- not more tools or platforms to master," says The LSA's Greg Sterling. "On the other hand, it’s very clear that consumer demand for high-quality local information is present and growing."
Analysis Verve Hires Mobile Ad Vet Mark Fruehan To Streamline Enterprise, SMB, Programmatic Focus “We are going to put our work around Movement Science into the hands of participants from small and mid-size businesses on up,” Fruehan says. “In an important sense, we are now talking about the democratization of their marketplace.”