How Location Data Can Influence Ad Creation Not Just Targeted Placements
WPP creative shop Y&R has tapped Skyhook Wireless to provide location data that informs the start of the creative process, as opposed to the attribution at the end.
By David Kaplan, Apr 6th
Location Tech Can Ease IoT Security Skepticism
Consumers are still unsure that wearables are worth the cost. Security and lifestyle uses are the key to unlocking greater interest in IoT, says Skyhook's David Bairstow.
By David Kaplan, Oct 27th
Overwhelming Number Of Smartphone Users Keep Location Services Open
Nine in 10 US smartphone owners use location services on their phone. But eMarketer says there's still room to grow.
By David Kaplan, Apr 22nd
Skyhook Aims For More Relevant Location Ads Through ‘Personas’
Contextual location is the key, says VP of adtech products Matt Kojalo.
By Lauryn Chamberlain, Apr 21st
Think You Know IoT Location Targeting? Think Again When It Comes To Wearables
Years of refining geo-data to understand and serve ads to smartphones has finally started to make sense for marketers and agencies. But the Internet of Things will require mobile experts to do some relearning.
By David Kaplan, Mar 15th
Skyhook Wireless Brings Location Data To Narrative’s Wearable Cameras
If a picture’s worth a thousand words, the addition of geotagging might ad value to brands using IoT.
By Daniel Parisi, Feb 23rd
Skyhook’s Equation: Better Location Data Equals Better User Experience
In addition to improving customers’ lives, higher quality location data also helps advertisers and brands craft more effective campaigns.
By Daniel Parisi, Dec 1st
Consumers Deem Location Services ‘Crucial’ For Apps — But Only Half Of Them Leave Geo Signals On
It’s up to publishers/developers and marketers to give app users a clear reason for sharing their location, says Skyhook Wireless.
By David Kaplan, Oct 20th
GeoMinds: Happy Birthday, GPS
It was 20 years ago today that location-based services were born.
, Jul 17th
Skyhook’s ‘Contextual’ Tool Exits Beta, Emphasizes Wi-Fi’s Primacy
The geo-location targeter aims to become a fixture within advertisers’ tech stack — and on consumers’ smartphones.
By David Kaplan, Sep 29th
Why Burger King's Google Home Activation For The Whopper Worked
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
By Lauryn Chamberlain, Jul 18th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses -- Or Else
By David Kaplan, Jul 18th
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