4INFO’s 2016 Plan: Focus On Cross-Screen Retail Ad Attribution
Recent deals with set-top box providers and the ability to connect ads and shoppers at the SKU-level is where the mobile-first ad tech company is setting its sights.
By David Kaplan, Dec 28th
Kantar Shopcom Brings Product Inventory-Level Targeting To 4INFO’s Mobile Network
The data represents 15 different retail sectors and over 300 separate retail categories.
By Daniel Parisi, Nov 25th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th