The Home Depot, Applebee’s Adopt xAd Cost-Per-Visit Ads
xAd's online-to-offline performance ads are being validated by location attribution platform Placed.
By David Kaplan, Mar 16th
xAd Steps Up Its In-Store Attribution Game With comScore
The new metrics tool, comScore Location Lift in xAd, promises to show advertisers how campaign delivery influenced store visitation based on actual foot traffic.
By David Kaplan, Jun 22nd
What Drives Foot-Traffic Into Local Businesses?
xAd claims it knows thanks to its Marketplace Discovery program, which aims to anticipate consumers' real-time interests in the offline world.
By David Kaplan, Jun 15th
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th