iProspect CMO Belle Lenz: How Smaller Brands Can Develop A Voice Strategy
It’s all about creating a “useful and personalized experience that isn’t only transactional, but also delivers a great user experience consumers can’t get from a simple search or engaging online,” says Lenz.
By David Kaplan, Feb 22nd
Mindshare On The Future Of Luxury Marketing: There Is No ‘One Size Fits All’ Approach
Here's what influences different segments of this demographic with significant purchasing power.
By Lauryn Chamberlain, Feb 19th
How 1-800-Flowers Won Valentine’s Day Search Advertising
1-800-Flowers made a " a full court press" in bidding higher on keywords like "flowers" as well as more specific Valentine's Day terms, says Adthena's Ashley Fletcher.
By David Kaplan, Feb 16th
Chipotle Plots To Align Loyalty And Digital Marketing — What It Needs To Do To Succeed
As Chipotle pursues more traditional advertising, it will also need to enhance its search and email marketing programs, notes Yext Food Services Head Lee Zucker.
By David Kaplan, Feb 12th
Google Begins Hyperlocal User-Gen News Pilot
Google Bulletin is a billed as a "lightweight app" that invites anyone to "be the voice of your community."
By David Kaplan, Jan 26th
Do Malls Still Matter? They Do To Millennial Women, eMarketer Finds
Millennial women were more likely to visit malls first when looking for new clothing than to search for it on a brand’s site or apps, on Instagram, or even on Amazon or Google, according to a research roundup by eMarketer.
By David Kaplan, Jan 23rd
Think With Google: 5 Ways Voice Activated Assistants Are Changing Search
Almost 70 percent of queries to the Google Assistant are made in natural language as opposed to the "typical" keywords people type into a search box, writes, Google's Sara Kleinberg.
By David Kaplan, Jan 8th
2018 Online-To-Offline Marketing Predictions
What does 2018 hold for changes in mapping, voice-activation, search, social media, attribution, and artificial intelligence?
By David Kaplan, Dec 22nd
Think With Google: The Search Trends That Defined 2017
Voice search grew, customers wanted the "best" of everything, and featured snippets mattered more than ever. Here's what marketers need to know.
By Lauryn Chamberlain, Dec 19th
Can Retailers Combat ‘Webrooming’ With NinthDecimal’s Website-To-Store Attribution?
"Marketers who have made massive investments in their websites, they still struggle to connect that investment to results beyond the web," says NinthDecimal's David Staas.
By David Kaplan, Nov 15th
Google Emphasized 'Fun' For The Connected Home At SxSW
By David Kaplan, Mar 14th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
By Lauryn Chamberlain, Mar 13th
GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box
By David Kaplan, Mar 13th
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