How Planet Fitness Lifted Franchises’ Messaging Engagement 200 Percent With Salesforce ‘Distributed Marketing’
The addition to Salesforce Marketing Cloud's Journey Builder is meant to synthesize brands' national and local email and social messages, says Salesforce's Meghann York.
By David Kaplan, Dec 15th
Salesforce Expands ‘Smart Search’ Program For Retailers
"We’re moving customers from the search box to checkout quicker using best practices for keyword hypernyms and synonyms,” said Grace Edinger Manager, Digital Product at Kiehl’s.
By David Kaplan, Oct 18th
40 Percent Of Millennials Use Voice-Activated Assistants For Purchase Research
They're also turning to messaging apps and video chat for their customer service needs, according to Salesforce's 2017 Connected Shopper report.
By Lauryn Chamberlain, Sep 26th
Can Social Media And Immediacy Drive In-Store Sales By Millennials?
About 58 percent of 18- to 24-year-olds globally prefer the physical store shopping experience to digital shopping, says Salesforce's Rick Kenney.
By David Kaplan, Aug 9th
Salesforce: Email Still Works To Drive Consumer Connections, As Artificial Intelligence Emerges
As a Salesforce marketing report notes, "email works" because it can amplify other marketing channels from video to paid search.
By David Kaplan, Jun 20th
How Brands Like New Balance And Petsmart Plan To Embrace Smarter Search With Salesforce
Salesforce Commerce Cloud is adding Predictive Sorting to promote smarter search results via its Einstein artificial intelligence platform.
By David Kaplan, May 18th
Diane Von Furstenberg Adds Connected Intelligence To In-Store Recommendations
The luxury retailer Diane Von Furstenberg is working with Salesforce Commerce Cloud Einstein on personalizing the in-store experience, says DVF's Tom Britt.
By David Kaplan, May 16th
As Salesforce And IBM Watson Team On AI, Visual Search Comes Into Focus
The use of AI in marketing is still in its infancy, but one of the things Salesforce hopes to tackle first: analyzing the 1.2 trillion digital images that will be taken in 2017.
By David Kaplan, Mar 7th
ConAgra Foods’ Marketing Equation: Reduce Ad Waste To Drive In-Store Sales
ConAgra’s Heather Dumford tells how the CPG giant used Salesforce's data platform Krux to generate 5x ROI when targeting supermarket shoppers.
By David Kaplan, Feb 16th
Ashley Stewart To Open First Store Since Emerging From Bankruptcy
James Rhee took on the role of CEO at women's clothing chain Ashley Stewart during a period of retail turmoil. Here's a look at the turnaround.
By David Kaplan, Jan 26th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!