10 Things You Need To Know About Online-To-Offline Marketing This Week
All of the week's location news, from Yext's 'Location Lounge' to Verve Mobile's big buy.
By Lauryn Chamberlain, Jul 1st
Why Verve Mobile Bought Roximity And Entered The Beacon Business
Location-based marketing isn't just about joining online and offline; it's about outdoors and indoors more than ever.
By David Kaplan, Jun 24th
Roximity’s Verified Locations Goes Beyond The Beacon
The company’s polygonal geofencing claims tighter control than a standard 100 meter radius for targeting.
By Daniel Parisi, Dec 17th
The GeoMarketing Top 5 Countdown
Borrell Associates outlines the reasons why beacons matter — and Quiznos is preparing to test that very notion.
By Lauryn Chamberlain, Mar 27th
Quiznos To Test Beacons With Roximity
With the completion of a geo-targeted video campaign powered by TubeMogul, the sandwich chain sees place-based ad programs as a permanent part of its marketing.
By David Kaplan, Mar 23rd
Opera Mediaworks Organizes Beacon Developer Alliance
The mobile ad platform has lined up eight partners with the promise of moving micro-targeting from “ad hoc ads” to “enhancing consumer experiences.”
By David Kaplan, Jan 21st
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th