Google Parent Alphabet Leads $1 Billion Funding In Lyft
The global mobility on-demand market is expected to exceed $228 billion by 2022 as Lyft tries to seize the moment from rival Uber.
By David Kaplan, Oct 19th
How Well Did Lyft Drive Taco Bell Ride-Throughs?
During the 11pm hour, Taco Bell saw an 8 percent increase in visitors on average, says Drew Breunig, PlaceIQ SVP of Strategy.
By David Kaplan, Aug 17th
General Motors’ Maven Gig Expands To Six More Cities
“The freelance economy is growing, and Maven Gig is growing along with it to provide transportation solutions for freelance drivers," says Maven's Rachel Bhattacharya.
By David Kaplan, Aug 10th
How General Motors Is Expanding Its Shared Mobility Project Maven
The infrastructure our team has built for Maven City and Maven Home car sharing is also providing valuable insights to inform the next stage of mobility, says General Motors' Peter Kosak.
By David Kaplan, Jul 5th
General Motors’ Maven Gig Arrives In San Fran To Support On-Demand Economy
SF is the second city for the General Motors car sharing venture, Maven, as it builds out it looks to be the official ride of the 'gig economy.'
By David Kaplan, Jun 20th
Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa
As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.
By David Kaplan, Mar 28th
SxSW’s Official Ride-Share Fasten Maps Trending Places
This is is Boston-based Fasten's big test to differentiate its service in the absence of Uber and Lyft at SxSW. But its place recommendations engine faces competition.
By David Kaplan, Mar 15th
Google Maps Gets More Social With Shared Lists
The analytics potential from Google Maps users sharing lists represents an even deeper level of insight for the search giant and the brands it works with.
By David Kaplan, Feb 13th
Google Maps Updates Ride Hailing Integration
Both iOS and Android Google Maps users will now see expanded features within the app, including destination-related content such as menus and reviews.
By David Kaplan, Jan 13th
Lyft And Sony Activate ‘Ghost Mode’ For Ghostbusters Promo
For two days leading up to the new Ghostbusters movie premiere, Lyft users can ride in style — for free — in an Ecto-1 car.
By Lauryn Chamberlain, Jun 30th
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!