Reviews Aren’t Just For Restaurants: How A Property Manager Boosted Its Online Reputation
"When we've created a happy resident environment, it can be broadcast to different channels to help improve our overall online presence," says Lincoln Property's Sheri Killingsworth.
By David Kaplan, Aug 18th
Google Maps’ Local Guides Updates Points System To Improve Shared Business Info
Local Guides now earn points for rating places and checking facts from other community members, Google Director Laura Slabin says.
By David Kaplan, Jun 14th
Facebook And Factual Expand Global Geo-Data Alliance
In addition to accessing more location information across more countries, Facebook can also pull TripAdvisor and Yelp reviews from Factual Crosswalk, says Factual SVP Bill Michels.
By David Kaplan, May 31st
Geo 101: How To Improve Your Social Media Marketing
Live video and personalized ad formats are on the rise in 2017.
By Lauryn Chamberlain, Feb 8th
Google Teams Up With Le Tote To Get Users Writing More Maps Reviews
The user who writes the most 'high quality' Google Maps reviews will win a free year of the women's fashion subscription service.
By Lauryn Chamberlain, Feb 2nd
YP Partners With Better Business Bureau To Showcase Highly-Rated Local Marketers
While consumers have a vast array of online platforms to comment on a business, the Better Business Bureau's longevity sets it apart. And YP is featuring those 1.3 million "positive" reviews on its platforms.
By David Kaplan, Apr 12th
For Big-Ticket Items, Offline Retailers Live Or Die By Real-Time Reaction
Sears H&O Stores CMO David Buckley talks about the connection between managing the immediacy of online customer feedback and the path to considered purchases.
By David Kaplan, Oct 7th
Are Thanksgiving Blue Laws Good (Or Bad) For Retailers?
By David Kaplan, Nov 22nd
Why Unstructured Data Matters To Brands Right Now
By David Kaplan, Nov 20th
How Brands Can Build A Compelling Voice Strategy
By Lauryn Chamberlain, Nov 20th
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