Analysis How The Home Depot Managed Its Digital Presence During And After Historic Hurricanes Home Depot locations in Houston and South Florida were “constantly and dynamically updating information” on store hours during and after last months disasters to help reduce confusion amid disaster and recovery, said the company's digital product exec Justin Dilley.
Retail Catalina Brings In Ex-Kraft Exec Tom Corley To Head Retail Analytics “Catalina has an unparalleled opportunity to be a catalyst for retailers as they work to more effectively engage shoppers, including the 97 percent of households that shop at brick and mortar stores every week,” says Corley.
Analysis To Promote Soft Surroundings’ Store Expansion, Affiliate Marketing Helps Reach Influencers "Affiliate marketing provides a unique content marketing approach, encapsulating all forms of digital--email, display, social, search, website--and enhancing opportunity for affiliates and brands alike," says Pepperjam's Maura Smith.
Analysis Will Retailers Dump CPC for ‘Cost-Per-Visit’ Advertising? The ability to measure the influence of digital media on offline activity and the increasing integration of the digital and physical worlds is a compelling and even profound development with significant implications, writes the LSA’s Greg Sterling.