Analysis Memorial Day Weekend Shopping Report: Men Expected To Out-Spend Women By 150 Percent "For the upcoming Memorial Day holiday weekend, it’s important to note the majority of shoppers plan to be in-store, looking for deals," says Vistar CRO Matt Schuster. "Digital out-of-home and mobile advertising are crucial channels for reaching active shoppers."
Analysis What Does The Summer Weather Forecast Mean For Retail And Restaurant Businesses? "Based on Watson Advertising’s footfall studies around severe weather, we have seen an 80 percent increase in store traffic the day before a severe event, and a 20 percent increase in traffic for the 7 days following an event," says Adrienne Beck, VP/Head of Sales Strategy, Watson Advertising.
Analysis How Visually-Oriented Retailers Like Wayfair And Nike Are Using Voice Activation To Connect With Consumers Is someone going to buy a lamp or a sneaker using a voice assistant? Not today, says Wayfair's Jessica Jacobs and Nike's Ron Faris. But for SEO and appointment shopping, voice is becoming key.