Easter Shopping Shows Continued Appeal Of Discount Chains Over Department Stores
About 58 percent of consumers will head to discounters, 46 percent will go to department stores and 26 percent will shop at local small businesses, says the NRF's Easter commerce forecast.
By David Kaplan, Mar 24th
The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales
The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.
By David Kaplan, Mar 21st
60 Percent Of Snapchat Users Send Snaps Of Their Retail Purchases
Here's how brick-and-mortars can take advantage of that organic behavior.
By Lauryn Chamberlain, Mar 9th
Think With Google: 43 Percent Of Electronics Shoppers Are Showrooming
Nearly three-quarters of consumers go to an electronics store to check prices and plans, Google finds many are look to their phones for the same products.
By David Kaplan, Mar 2nd
Bow & Drape CEO Aubrie Pagano: Individuality Is The Future Of Retail
The brand sells its customizable apparel in brick-and-mortar stores, online, and — surprisingly — through Instagram Stories.
By Lauryn Chamberlain, Mar 2nd
Mobile Influenced $2 Trillion In Retail Sales In 2016
But as Forrester notes, retailers are still under-invested in mobile.
By David Kaplan, Feb 28th
As JCPenney Streamlines, CEO Ellison Points To Omnichannel Progress
Omnichannel shoppers spent 3x more with JCPenney compared to store-only or e-commerce only customers in 2016. More to come, says CEO Marvin Ellison.
By David Kaplan, Feb 27th
How Crate And Barrel Is Revamping Its In-Store Analytics
Less than a year after former Guess marketing exec Michael Relich took the COO reins at Crate and Barrel, the company's mobile approach getting an major overhaul.
By David Kaplan, Feb 14th
Waze Analytics: Valentine’s Day On The Road
Love may be a mystery, but Valentine's Day trends from Waze make this romantic holiday more predictable for brands seeking to influence the purchasing decisions of lovestruck Americans.
Ana Sofia Reis
, Feb 14th
Three Ways Macy’s, Kmart And Other Store Closings Shape Shoppers’ Future Choices
Foursquare asks: When a large retailer closes stores in a vicinity, where do its shoppers go? Location data suggests that direct competitors aren't necessarily the winners.
By David Kaplan, Feb 7th
Instagram Now Has 1 Million Active Advertisers
By Lauryn Chamberlain, Mar 23rd
What Google Maps' Location Sharing Feature Means For Brands
By David Kaplan, Mar 23rd
Service Is The Future Of Retail — Not Technology
By Lauryn Chamberlain, Mar 22nd
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