Reputation Manager SOCi Brings In Location Tech Vet Monica Ho As CMO
"Although ads are an important part of any brand's social strategy, SOCi was built to help brands and their local agents find and create engaging local content first," says Monica Ho.
By David Kaplan, Feb 8th
Local Restaurant Landscape Shifts As Celeb Chef Hotspots, Independents See Reviews Rise
Entrepreneurs are investing in opening businesses throughout the southeast and southwest, buoyed by booming populations and economies,” Yelp data science editor Carl Bialiks
By David Kaplan, Feb 7th
Would Google’s Sale Of Zagat Have Any Impact On Restaurant Reviews?
The role of reviews has changed dramatically for local businesses since Google bought Zagat in 2011. And so has Google's ability to manage brands' offline digital presence.
By David Kaplan, Jan 3rd
Reviews Aren’t Just For Restaurants: How A Property Manager Boosted Its Online Reputation
"When we've created a happy resident environment, it can be broadcast to different channels to help improve our overall online presence," says Lincoln Property's Sheri Killingsworth.
By David Kaplan, Aug 18th
5 Undeniable Benefits of Online Reviews: Why It Just Keeps Getting Better
56 percent of consumers select a business if it has positive reviews/ratings in the local pack, writes Sherry Bonelli. And that's just the beginning.
, May 16th
5 Digital Marketing Trends to Implement in 2017
First up: Video is no longer optional, writes Sherry Bonelli.
, Jan 11th
Why Getting Online Reviews is More Important Than Ever
92 percent of consumers read online reviews before selecting a business, writes BrightLocal's Sherry Bonelli.
, Sep 12th
Seeing Stars: Why Getting Online Reviews is Important for Your Business
And once you have reviews, monitoring them — and communicating with customers — is almost as important as what the reviews actually say, writes Sherry Bonelli.
, Apr 14th
YP Partners With Better Business Bureau To Showcase Highly-Rated Local Marketers
While consumers have a vast array of online platforms to comment on a business, the Better Business Bureau's longevity sets it apart. And YP is featuring those 1.3 million "positive" reviews on its platforms.
By David Kaplan, Apr 12th
How Costly Is A Bad Digital Reputation?
Very, especially in terms of hiring, finds the Harvard Business Review. Here’s what companies can do about it.
By Lauryn Chamberlain, Apr 4th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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