How Share of Visit Analysis is Opening New Doors for Brands
Understanding the 'peaks and valleys' of customer visit levels at QSRs like Chick-Fil-A and McDonald's can help all marketers become better attractions, says PlaceIQ's Drew Breunig
By Drew Breunig, Mar 10th
Why McDonald’s Owns California’s Late-Night Drivers
Waze’s Bart Kloosterboer also explains why Whataburger is so big in Texas.
By David Kaplan, Feb 27th
How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4
xAd points to Chick-Fil-A's 'personal touches' as separating it from the QSR pack. Meanwhile, the location marketplace's foot traffic monitoring suggests a comeback for Chipotle.
By David Kaplan, Feb 16th
Papa John’s Taps Ex-Panera Exec To Chart Customer Experience
More than half of Papa John's U.S. sales come from digital devices — and former Panera digital leader Mike Nettles is charged with ramping up those gains.
By David Kaplan, Feb 8th
How KFC Is Bringing A Regional Favorite To National Audiences
The QSR unveiled its newest spokesman this past week to promote its Nashville Hot Chicken. But instead of going national to local, the chain is reversing that marketing trajectory.
By David Kaplan, Oct 14th
Locating Starbucks’ Cult Of Pumpkin Spice Latte
It may look like everyone you know loudly bemoans the return of the fall-flavored beverage, but Starbucks' share of the national QSR market jumped when PSL was released earlier this month. Sense360 has the numbers.
By David Kaplan, Sep 20th
McDonald’s Leads Quick Serve Food Category In Foot Traffic
Not only did McDonald's net a third of all QSR foot traffic in Q1, an xAd report found that its customers are the most loyal.
By David Kaplan, May 11th
For QSRs To Benefit From Mobile Pay and Loyalty, Market To Individuals — Not Mass Audiences
Consumers need real-time reasons to download and use a restaurant brand’s app, a SessionM survey finds.
By Daniel Parisi, Aug 17th
Instagram Now Has 1 Million Active Advertisers
By Lauryn Chamberlain, Mar 23rd
What Google Maps' Location Sharing Feature Means For Brands
By David Kaplan, Mar 23rd
Service Is The Future Of Retail — Not Technology
By Lauryn Chamberlain, Mar 22nd
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