Papa John’s Hires Wendy’s Brandon Rhoten As CMO To Sharpen Digital Focus
'[Brandon] is a disruptor in the QSR industry, and we are excited for him to further enhance Papa John’s brand relevancy and quality positioning across our marketing channels globally,' says COO Steve Ritchie.
By David Kaplan, May 31st
Marco’s Pizza CMO Seyferth Plots Noisy Digital Expansion For Quietly Growing Chain
The digital ad vet who helped shape the interactive strategies at Domino’s, Kraft, Coors, Gatorade, and Ford is refashioning the 40-year-old Marco's Pizza to better capture mobile moments.
By David Kaplan, May 18th
Jersey Mike’s Does Well By Doing Good: Geotargeted Charity Campaign Raises $5.5 Million
For Jersey Mike's 7th annual Day of Giving, the sandwich chain's 1,200 locations donated total March 29 revenues to schools, hospitals, youth organizations, food banks and more.
By David Kaplan, Apr 4th
Dunkin’ Donuts Warms Up Geofilters For Spring Promo
Snapchat is a great place for content creation that helps to enhance the in-store experience at Dunkin’ Donuts, says DD's Melanie Cohn.
By David Kaplan, Apr 3rd
How Share of Visit Analysis is Opening New Doors for Brands
Understanding the 'peaks and valleys' of customer visit levels at QSRs like Chick-Fil-A and McDonald's can help all marketers become better attractions, says PlaceIQ's Drew Breunig
, Mar 10th
Why McDonald’s Owns California’s Late-Night Drivers
Waze’s Bart Kloosterboer also explains why Whataburger is so big in Texas.
By David Kaplan, Feb 27th
How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4
xAd points to Chick-Fil-A's 'personal touches' as separating it from the QSR pack. Meanwhile, the location marketplace's foot traffic monitoring suggests a comeback for Chipotle.
By David Kaplan, Feb 16th
Papa John’s Taps Ex-Panera Exec To Chart Customer Experience
More than half of Papa John's U.S. sales come from digital devices — and former Panera digital leader Mike Nettles is charged with ramping up those gains.
By David Kaplan, Feb 8th
How KFC Is Bringing A Regional Favorite To National Audiences
The QSR unveiled its newest spokesman this past week to promote its Nashville Hot Chicken. But instead of going national to local, the chain is reversing that marketing trajectory.
By David Kaplan, Oct 14th
Locating Starbucks’ Cult Of Pumpkin Spice Latte
It may look like everyone you know loudly bemoans the return of the fall-flavored beverage, but Starbucks' share of the national QSR market jumped when PSL was released earlier this month. Sense360 has the numbers.
By David Kaplan, Sep 20th
Target And Office Depot Make A Bet: Can Same-Day Delivery Save Retail?
By David Kaplan, Aug 15th
Mobile Dominates Consumer Time Spent In Emerging Markets — And It's Coming For The U.S.
By Lauryn Chamberlain, Aug 15th
How Voice-Activation Is Becoming The New 'Touch'
By David Kaplan, Aug 14th
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