How Walgreens’ App Update Will Leverage Beacons To Improve The In-Store Experience
After a quiet test of the technology last spring, the major drug store chain aims to take its omnichannel strategy to the next level. Will customers respond?
By Lauryn Chamberlain, Nov 9th
Beacons Are Taking Off At Airports
Retail is still the dominant space for beacon uses, but 84 percent of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors, according to Proxbook's Q3 report
By David Kaplan, Nov 7th
GeoMarketing 101: How To Build A Geofence
Geofencing is a great way to communicate with customers in real-time — and it’s a simple way for small businesses to enter the world of location marketing.
By Lauryn Chamberlain, Oct 11th
GeoMarketing 101: Driving Better Marketing Results With Geofencing
There’s more to geofencing technology than sending coupons to every consumer in a wide radius.
By Lauryn Chamberlain, Oct 4th
Scalable Success with Beacons: 3 Qualified Business Cases
Beacons have the potential to reshape the way customers interact with brands — but marketers need to walk before they can run.
, Oct 4th
GeoMarketing 101: What Is Proximity Marketing?
Proximity Marketing lies at the intersection of mobile and location, where big things are happening for marketers.
By Lauryn Chamberlain, Aug 30th
How The Orlando Magic Generated $1 Million In Ticket Sales With Beacons
Proximity technology helped boost the NBA team's app adoption by 30 percent plus a 233 percent jump in Fast Break Pass sales from last season, according to Unacast's Q2 Proxbook report.
By David Kaplan, Jul 28th
Google’s Plan to Change the Proximity Landscape and Make It Its Own
With updates to Eddystone, Instant Apps, and Nearby notifications on Android, Google is shaping the location landscape to its specifications, writes Blesh’s Ugur Gokdere.
, Jun 7th
GeoMarketing 101: What Are Beacons?
Use cases for Bluetooth devices like Beacons are expanding — and in the realm of retargeting, not just proximity marketing.
By Lauryn Chamberlain, Mar 15th
As Late Beacon Adopters, Healthcare And Travel Businesses Slowly Catch Up To Retail
Airports are demonstrating new use cases for location technology.
By Daniel Parisi, Mar 8th
How Location Informs True 'One-To-One' Marketing — Across Platforms
By Lauryn Chamberlain, Jan 18th
1-800-Flowers CEO Chris McCann At NRF: Voice Is The UI Of The Future
By David Kaplan, Jan 17th
Dunkin' Donuts Goes Back To Its Local Roots For 'Next Gen' On-Demand Store Model
By David Kaplan, Jan 16th
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