News Unacast Hires Programmatic Executive Marianna Zaslavsky To Run Proximity Platform Partnerships The world is getting 'sensored up' with beacons and other indoor marketing tools. The former Hooklogic and Eyeview vet will be connecting proximity data to companies' wider digital ad targeting efforts.
Analysis Four Truths Facing Local Media Groups Once upon a time, local advertising was a simple commerce exchange. Local businesses that wanted more customers bought ads from ad reps at the media channels they read and trusted. Simple — dollars for eyeballs. What’s changed over time? Only everything, writes Simpli.fi CRO James Moore.