Analysis Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017 Prediction season is here and Factual CRO Rob Jonas offers some thoughts what's coming in the next 12 months for location-based advertising.
Analysis Cognitiv: How ‘Neural Networks’ Could Be The Key To Improving Programmatic Placements The company is helping marketers make sense of big data through advanced machine learning.
News Unacast Hires Programmatic Executive Marianna Zaslavsky To Run Proximity Platform Partnerships The world is getting 'sensored up' with beacons and other indoor marketing tools. The former Hooklogic and Eyeview vet will be connecting proximity data to companies' wider digital ad targeting efforts.
Analysis Why Mindset Targeting Is The Key To Qualified Store Visit Metrics MobileFuse and Cuebiq are looking more closely at the time-spent in stores. But how can they separate actual interest from passing ones?
News TubeMogul Signs Up Geo-Data Provider Factual To Enhance Mobile Targeting Global ad agency DWA is the video ad platform’s first client to use Factual’s location intelligence on behalf its brand marketers.
News How Drawbridge Is Adding Weather Data To Its Cross-Device Targeting Mix Drawbridge is teaming up with WeatherAlpha to create real-time marketing with local meteorology in mind.
Analysis Why Programmatic Players Need Multiple Location Analytics Partners Less than a month after signing a deal with geo-data specialist Factual, MediaMath is also working with location ad insights provider Cuebiq.
Analysis Closing the Loop on Location-Based Marketing IgnitionOne's Michael Ragusa explores the evolving potential of beacons in 'mobile-first' marketing.
Analysis Mobile Programmatic Ad Growth Propelled By Geotargeting But it's not for targeting in the moment, but rather for building more distinct and contextual audience segments, says Simpli.fi's Frost Prioleau.