What Blockchain (Potentially) Means For Omnichannel Marketing
Initially, CPG giant Unilever's decision to use IBM iX's Blockchain is about eliminating "discrepancies," says IBM iX's Babs Rangaiah. But the potential use cases for improved geotargeting may soon emerge.
By David Kaplan, Feb 16th
Geo 101: What Marketers Need To Know About Blockchain
The technology that underpins cryptocurrencies like bitcoin has diverse applications for marketers when it comes to data privacy, improving distribution and more.
By Lauryn Chamberlain, Dec 13th
41 Percent Of Consumers Have Abandoned A Brand Because Of ‘Poor Personalization’
In the age of on-demand, customized content isn't a 'nice to have' — it's a must have.
By Lauryn Chamberlain, Dec 6th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Panera Bread's move to accept voice orders to what marketers need to know about the knowledge graph.
By Lauryn Chamberlain, Oct 13th
As Location Data Becomes More Precise, We Must Redefine Privacy
Say what you want about the evil cookie, at least it was an open solution, says Semcasting CEO Ray Kingman.
, Oct 6th
It’s Time To Establish ‘Best Practices’ For Geo-Data And Privacy
Location data specialist Factual has become a member of the Network Advertising Initiative as the industry trade group aims to develop self-policing mechanisms for balancing marketer insights and consumer privacy.
By David Kaplan, Jul 28th
Will Google’s Eddystone EID be Viagra for the Bluetooth Beacon Ecosystem?
You may have heard what EID is, but what are its effects on the beacon ecosystem likely to be?
, Apr 26th
BofA’s Paskalis: Understanding Consumers’ Movement Patterns Is Crucial
Understanding beacons will take a little more time for consumers and brands to adapt to, Paskalis says.
By David Kaplan, Apr 5th
For Building Loyalty Programs, Adored Emphasizes Privacy — And Beacons
Anonymity is considered a key differentiator for app-based rewards programs, says Cory von Wallenstein.
By Daniel Parisi, Sep 15th
Privacy, Beacons — And How Not to Win an Argument With Your Spouse
Stephen Statler knows the secret of a happy marriage bears some similarity to a healthy productive relationship between retailers and consumers with help from the proximity tech vendors who serve both.
, Sep 8th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!