TGI Fridays, Taco Bell, H&M Adopt Foursquare Analytics
Equinox is also among the brands that are using the new Foursquare measurement that is being positioned as ‘a Google Analytics for the real world,' says Mike Harkey.
By David Kaplan, Mar 20th
Ex-Advertising Research Foundation CEO Gayle Fuguitt Joins Foursquare
After three years in the CEO role at the ARF, Fuguitt is heading to Foursquare as chief of customer insights and innovation.
By David Kaplan, Dec 9th
With Foursquare ‘Trip Tips,’ Social Discovery App Hits The Road
The goal is to encourage more sharing among — and beyond — its roughly 50 million active users.
By David Kaplan, Jan 25th
CBS And Foursquare Host NYC Cocktail Week
The weeklong event provides a variety of $4 deals and is aimed at getting customers to think — and drink — local.
By Lauryn Chamberlain, Jul 15th
The GeoMarketing Top 5 Countdown
Foursquare is in the news again with its debut of geo-data platform Pinpoint. Plus, our top stories from this week!
By Lauryn Chamberlain, Apr 17th
With Pinpoint, Foursquare’s Now A Location Marketplace
By offering its place-based, cross-platform analytics to advertisers and publishers outside its own branded apps, the check-in player is challenging the current state of attribution.
By David Kaplan, Apr 14th
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th