Why Everlane Is Opening Brick-And-Mortar Stores After Years Of Resistance
The popular e-tailer is finally unveiling retail flagships in New York and San Francisco. Here's why.
By Lauryn Chamberlain, Dec 5th
Millennials Aren’t Giving Up On Stores — They Just Want An Enhanced Shopping Experience
The demographic also prefers to research online and then pick up products in stores, rather than completing the entire transaction online.
By Lauryn Chamberlain, Nov 9th
Shoppers Turn To Physical Retail For Luxury Items
But brands need to be ready to "create an on-going engagement with customers that transcends channels," said Bain partner Federica Levato.
By Lauryn Chamberlain, Oct 30th
Online Mattress Brand Casper To Open Brick-And-Mortar Stores
The reported move to physical retail follows an experimental series of pop-up shops recently debuted by the two-year-old startup.
By Lauryn Chamberlain, Nov 22nd
Online-To-Offline: How Physical Retail Changed Everything For Bonobos
The menswear e-tailer swore it would never need brick-and-mortar stores. Now, it has 20 and counting — and a presence in Nordstroms across the country.
By Lauryn Chamberlain, Apr 18th
The Pros And Cons Of Moving From Online To Offline
E-tailers like pioneer Warby Parker have merged the digital and the physical with great success, but there are significant challenges that come with opening brick-and-mortar stores. Here’s why the benefits outweigh them.
By Lauryn Chamberlain, Mar 8th
Brands Both Big And Small Can See Star-Studded Sales During Fashion Week
Most retailers don’t have Cara Delevingne donning their items on fashion’s biggest stage. But they can still build on the momentum of #FWNY to generate sales of their own.
By Lauryn Chamberlain, Sep 11th
Glass Slightly More Than Half Full? 51 Percent Of Consumers’ Mobile Purchases Are For Physical Goods
As the digital and physical worlds increasingly intersect, retailers must develop omnichannel strategies to seamlessly reach mobile shoppers.
By Lauryn Chamberlain, Jul 21st
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
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