Millennials Are Ready To Embrace AI
Personalized product recommendations and chatbot communication are driving higher engagement, as a majority of younger consumers say they're willing to trade data for personalized service.
By Lauryn Chamberlain, May 1st
The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales
The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.
By David Kaplan, Mar 21st
Brick-And-Mortar Stores Remain Attractive For Impulse Buying — But For How Long?
Consumer packaged goods in physical stores can still capitalize on a certain serendipity, eMarketer reports, but here too, e-commerce is catching up.
By David Kaplan, Feb 14th
Ashley Stewart To Open First Store Since Emerging From Bankruptcy
James Rhee took on the role of CEO at women's clothing chain Ashley Stewart during a period of retail turmoil. Here's a look at the turnaround.
By David Kaplan, Jan 26th
How Sightly’s New CMO Larry Harris Plans To Mix Location Targeting For Personalized Video
The former PubMatic marketing head arrives at video ad distributor from native ad platform Kiosked to serve as Sightly’s CMO and first Chief Strategy Officer.
By David Kaplan, Jun 3rd
With Locales, Kahuna Aims To Make Multichannel Marketing ‘Multicultural’
By tailoring messages to a users’s preferred language and location, marketers can build a more personal relationship with their customers.
By Lauryn Chamberlain, Apr 6th
At SxSW, McDonald’s Explores Personalization And Engagement Through Multiple Lenses
Location data, virtual and augmented reality, messaging platforms, and mobile pay all come together from global to local for the iconic burger chain.
By David Kaplan, Mar 15th
Consumer Desire For Personalization Collides With Privacy Concerns — With Marketers In The Middle
As Geofeedia preps the full roll out of its place-based ad offering, VP Product R.J. Talyor says brands are winning the war against the ‘creep factor’ — making location matter more than ever.
By Lauryn Chamberlain, Mar 1st
Catalina’s Point-Of-Sale Targeted Deals Tool Goes Omnichannel
The shopper-tracker company's CPG recommendation engine, My Favorite Deals, used to be accessible only when the customer was at a retail location.
By David Kaplan, Feb 24th
What Technologies Do Consumers Want From The Retailers and Businesses They Patronize?
Advanced personalization gives customers the feeling that they are valued, writes Searchbloom's Cody Jensen.
, Feb 16th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
How Lululemon Is Able To Avoid The 'Athleisure Slowdown'
By David Kaplan, Dec 8th
How Mall of America Is Using Chatbots And Robots To Connect With Holiday Shoppers
By David Kaplan, Dec 7th
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