The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags
Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer.
By David Kaplan, Oct 6th
Google Looks To Personalize Mobile Search By Interest, Location
The updated "Google Feed" has arrived. Here's what that means.
By Lauryn Chamberlain, Jul 19th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses — Or Else
Half of consumers surveyed by the CMO Council say they will reject a brand and take their money elsewhere if they receive poor, impersonal or frustrating customer experience.
By David Kaplan, Jul 18th
SessionM CRO Bill Clifford: Intelligent Assistants Are Creating An ‘Invisible Storefront’
Crafting personalized messages and staying top-of-mind across devices matters more than ever for brands, Clifford argues.
By Lauryn Chamberlain, Jun 7th
Think With Google: Customers Want Brands To ‘Know Them Better’ Across Devices
Marketers investing in knowing consumers across all of their devices are reaping the benefits: 89 percent report that personalization on responsive mobile apps, sites, and more has increased revenue.
By Lauryn Chamberlain, Jun 6th
How Brands Like New Balance And Petsmart Plan To Embrace Smarter Search With Salesforce
Salesforce Commerce Cloud is adding Predictive Sorting to promote smarter search results via its Einstein artificial intelligence platform.
By David Kaplan, May 18th
Muslim International Travelers Account For Over 11 Percent Of All Global Travel Spending
Here's how marketers can think about creating personalized experiences for travelers within this demographic.
By Lauryn Chamberlain, May 17th
BofA’s Paskalis: Voice Search Is A Double-Edged Sword For Marketers
Consumers aren’t asking Alexa for their top favorite bank brands, they just want the one they know, says BofA’s Lou Paskalis with PlaceIQ’s Duncan McCall. But how do brands find their new voice?
By David Kaplan, May 16th
What Consumers Want From Brands: Personalized Apps, Location Responsivity
'Consumers expect a frictionless environment,' said Hathaway's Erin Levzow, VP Loyalty & CRM, in a keynote highlighting customers' top expectations.
By Lauryn Chamberlain, May 11th
Millennials Are Ready To Embrace AI
Personalized product recommendations and chatbot communication are driving higher engagement, as a majority of younger consumers say they're willing to trade data for personalized service.
By Lauryn Chamberlain, May 1st
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th