Pandora Doubles Down On Hyperlocal, Micro-Moment Dynamic Audio Ads
Dynamic insertion on Pandora means that a coffee shop in Oakland can adapt the same audio ad as one in New York City.
By David Kaplan, Feb 23rd
At CES, Pandora Finds Amazon’s Alexa, Connected Cars Already Meaningful
The rise of audio activation is squarely in Pandora's space, says the music streaming service's Steven Kritzman at CES.
By David Kaplan, Jan 10th
Denny’s Adopts Pandora’s Responsive Mobile Ads After Breakfast Hour Engagement Rises
Pandora is fully rolling out native ad formats following a beta run by Denny's, the Lexus Dealer Association, Express, and others.
By David Kaplan, Jan 4th
Pandora Picks Ad Tech Vet Eric Picard To Run Ad Product Management
Among other things, the former MediaMath executive will be looking to expand Pandora's hyperlocal ad targeting.
By David Kaplan, Dec 21st
Pandora’s Three Phases Of Targeting Now Includes Viewability
Brands demand personalization at scale. Pandora’s response: we have 1,000 targeting segments across 80 million people.
By David Kaplan, Aug 2nd
Pandora Set To Acquire Ticketfly, Connecting Music Discovery To Live Events
The move allows Pandora’s 80 million monthly active users to more seamlessly purchase concert tickets — and opens up new opportunities for marketers.
By Lauryn Chamberlain, Oct 7th
Market To Individuals, Not ‘Millennials’
Millennials share some similarities as a demographic — but personalization in marketing is what wins the day, says Pandora SVP Alan Schanzer.
By Lauryn Chamberlain, Oct 5th
Pandora Continues Commitment To Local With Minneapolis Move
The internet radio streaming service aims to appeal to more Midwest advertisers with its newly expanded physical presence.
By Lauryn Chamberlain, Aug 25th
Local Ad Sales Help Lift Pandora Revenues By 30.5 Percent In Q2
The internet radio company faces competition in the quickly growing streaming space, but investing in building relationships with local businesses seems to have paid off.
By Lauryn Chamberlain, Jul 27th
Pandora Targets More Listeners With Audio Everywhere Expansion
The internet radio streaming service can now serve up ads on millions of connected devices in-home and in-car, reaching its listeners wherever they are.
By Lauryn Chamberlain, Mar 12th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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