Amazon’s Dave Isbitski: With Voice-Enabled ‘Everything,’ Brands Must Get Back To Conversational Basics
Following a keynote at Yext's ONWARD conference, Isbitski discussed the mainstreaming of Alexa — and the next phase of the mass shift to voice for marketers.
By David Kaplan, Lauryn Chamberlain, Jan 2nd
How Will McDonald’s Gaming Strategy Influence Its 2018 Marketing?
"McDonald's is historically a fun brand" says Tim Snyder, McDonald's digital business optimization director. "Gaming is just a natural extension of what we're doing right now with Uber Eats and delivery."
By David Kaplan, Jan 2nd
What The Shift To An ‘AI-First World’ Means To Brands — And To Google
“We're living in a time where people are turning to their devices, not just for information, but to actually take actions for them,” said Google’s Naomi Makofsky at Yext’s Onward 17 conference.
By David Kaplan, Nov 28th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th