Across Demographics, Most Shoppers Make An Additional Purchase During In-Store Pick Up
Many retailers are still missing out on the benefits of buy online, pick up in-store programs.
By Lauryn Chamberlain, Apr 11th
Easter Shopping Shows Continued Appeal Of Discount Chains Over Department Stores
About 58 percent of consumers will head to discounters, 46 percent will go to department stores and 26 percent will shop at local small businesses, says the NRF's Easter commerce forecast.
By David Kaplan, Mar 24th
CMOs Express Greater Worries About Omnichannel Weakness
Marketers' ability to engage connected consumers continues to lag, according to a survey by the CMO Council.
By David Kaplan, Mar 22nd
How MishiPay Looks To Help Retailers Bridge The Best Of The Online And Offline Worlds
Retailers lose millions of dollars in sales because shoppers give up on purchases while waiting in line. MishiPay hopes to change that.
By Lauryn Chamberlain, Mar 21st
Birchbox CEO Katia Beauchamp: We Can Provide A Better Experience By Adding Physical Stores
The online beauty giant recently opened its first store in New York. At Retail Week, CEO and co-founder Katia Beauchamp explained why.
By Lauryn Chamberlain, Mar 13th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from how to drive in-store traffic with Google Maps to building a successful loyalty program in 2017.
By Lauryn Chamberlain, Mar 3rd
Think With Google: 43 Percent Of Electronics Shoppers Are Showrooming
Nearly three-quarters of consumers go to an electronics store to check prices and plans, Google finds many are look to their phones for the same products.
By David Kaplan, Mar 2nd
How To Build A Successful Loyalty Program In 2017
Traditional loyalty program engagement has been on the decline for the past four years. But brands are finding success through mobile, partnerships, and more.
By Lauryn Chamberlain, Feb 27th
As JCPenney Streamlines, CEO Ellison Points To Omnichannel Progress
Omnichannel shoppers spent 3x more with JCPenney compared to store-only or e-commerce only customers in 2016. More to come, says CEO Marvin Ellison.
By David Kaplan, Feb 27th
How Chick-Fil-A’s Drive-Thru Service Boosted Visits In Q4
xAd points to Chick-Fil-A's 'personal touches' as separating it from the QSR pack. Meanwhile, the location marketplace's foot traffic monitoring suggests a comeback for Chipotle.
By David Kaplan, Feb 16th
Which Of These Top 10 Online-To-Offline Marketing Facts Have You Seen?
By Lauryn Chamberlain, Apr 28th
55 Percent Of Consumers Want To Shop At An Amazon Go Brick-And-Mortar Store
By Lauryn Chamberlain, Apr 27th
NatGeo And 360i Show The 'Genius' Of Using Chatbots As A Marketing Tool
By David Kaplan, Apr 27th
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