Apple Maps Adds Indoor Navigation, Stops Notifications While Driving
Apple Maps is first focused on shopping malls and airports, but location technology as a whole is the center of intelligent assistants like Siri — and perhaps bolsters new devices like Apple's Homepod.
By Lauryn Chamberlain, Jun 8th
Waze Promotes Disney Pixar’s Cars 3 With Character Voices And Custom Images
This campaign is different from previous movie tie-ins on Waze because it's a fuller 'character experience,' says Brand Partnerships head Jordan Grossman.
By David Kaplan, May 11th
TravelTab Taps HERE As Its Mapping And Navigation Provider
It's about improving navigation and place-based discovery at the same time, said TravelTab VP Mark Novak.
By Lauryn Chamberlain, Apr 11th
Dunkin’ Donuts Links Order-Ahead, Loyalty To Waze App
Long-standing Waze marketing ally Dunkin' Donuts has connected its On-the-Go ordering feature to the navigation app to capture drivers before hitting the road.
By David Kaplan, Mar 28th
Uber Rolls Out Navigation Update Aimed At Competing With Google Maps, Waze
With its in-app, turn-by-turn directions, the company hopes showcase its mapping capabilities and decrease drivers' reliance on outside apps.
By Lauryn Chamberlain, Mar 15th
Waze Analytics: Valentine’s Day On The Road
Love may be a mystery, but Valentine's Day trends from Waze make this romantic holiday more predictable for brands seeking to influence the purchasing decisions of lovestruck Americans.
Ana Sofia Reis
, Feb 14th
The Road to Fitness in 2017
It's almost resolution time — and that usually involves working off the holiday indulgence. Waze's Cynthia Villamizar weighs in on how gyms can drive new business.
, Dec 22nd
HERE Maps Tests Turn-By-Turn Directions On Twitter
With so many location apps competing for so few space on consumers' smartphones, perhaps it makes sense to rely on one with over 300 million active users.
By David Kaplan, Nov 29th
Waze Moves To Solve ‘Tunnel Blindness’ With Beacons
The GPS data that crowd-sourced Waze relies on to provide drivers road navigation often gets blacked out by tunnels. Here's how Google Eddystone beacons from Bluvision could shine highbeams on those dark spots.
By David Kaplan, Sep 22nd
How Visa Used Waze To Drive Awareness During — And Beyond — The Rio Olympics
Visa aimed to raise brand awareness in the Rio market by delivering Olympic-themed 'Zero-speed' Takeovers to drivers when they were at a complete stop.
By David Kaplan, Sep 14th
Why Burger King's Google Home Activation For The Whopper Worked
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
By Lauryn Chamberlain, Jul 18th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses -- Or Else
By David Kaplan, Jul 18th
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