Yelp’s Mobile Shift Shows Progress, But Local Advertisers Signal Skepticism
Mobile app use is up, so are the number of Yelp reviews, and even transaction revenue now appears meaningful. But it's not enough for investors.
By David Kaplan, May 10th
What Yelp’s Acquisition Of Nowait Means For Its Local Restaurant Partners
Local restaurants in many cases have a love/hate view of Yelp; the $40M purchase of Nowait could make the local guide more valued by restaurants.
By David Kaplan, Mar 1st
Yelp Revenue Jumps On National Performance Ads, Transactions
Yelp has had a ‘message a business’ function through its Request-A-Quote service for years. But with 4.5 million consumer inquiries during Q4, it’s becoming a significant revenue driver.
By David Kaplan, Feb 10th
As Yelp’s Mobile Rise Continues, Tools Like Request-A-Quote Get The Spotlight
The local guide's message to brands and consumers is that Yelp isn't just reviews; it's a place for driving transactions.
By David Kaplan, Nov 3rd
Yelp Rolls Out Nowait Nationally To Deepen Ties With Casual Dining Restaurants
The move follows Yelp's investment this summer in Nowait, a mobile platform that allows restaurants to manage their waitlist and lets dinners get in line remotely.
By David Kaplan, Oct 18th
PC-To-Mobile Shift, Programmatic Dented Yelp In Q1 — Only Temporarily, Says CEO Stoppelman
The local guide's Q1 earnings show PC use continuing its slow decline as smartphone visits rise nearly 30 percent. But is that enough to attract local advertisers?
By David Kaplan, Apr 29th
‘Yelp Now’ Debuts, As Local Guides Compete On Searches For Reservations, Food Orders
“Discovery” is the name of the game for local search and Digital Presence Management. For Yelp, focusing on Food Services is just a part of its On-Demand strategy.
By David Kaplan, Apr 26th
Sneakers For Two? Adidas Reservation App Takes Its Cue From OpenTable
The athletic apparel marketer looks to build — and manage — demand for Kanye West branded shoe.
By Nicole Spector, Feb 4th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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