Spotify: 60 Percent Of Music Streamers Now Listen On Mobile
Here's what brands aiming to reach connected listeners need to know.
By Lauryn Chamberlain, Feb 20th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Waze analytics to why Millennials think brands should have physical stores.
By Lauryn Chamberlain, Feb 17th
US Mobile Usage In 2017: Stats You Need To Know
Consumers are spending more and more time on mobile — and less time on everything else, eMarketer reports.
By Lauryn Chamberlain, Feb 16th
Geo 201: Online-To-Offline Marketing Best Practices
How marketers can blend the digital and the physical through the ultimate tool: mobile.
By Lauryn Chamberlain, Feb 14th
Papa John’s Taps Ex-Panera Exec To Chart Customer Experience
More than half of Papa John's U.S. sales come from digital devices — and former Panera digital leader Mike Nettles is charged with ramping up those gains.
By David Kaplan, Feb 8th
Portland Businesses Can Now Pay For Their Customers’ Lyft Rides
The local partnership through Lyft and app Validated is setting up independent shops and restaurants to drive more foot traffic to their locations.
By Lauryn Chamberlain, Feb 7th
Want To Know How Crowded The Bar Is? Check Google Maps
With its latest update, Google furthers its commitment to integrating real-time information into Maps.
By Lauryn Chamberlain, Feb 1st
How Chevron Enrolled Over 14K Members In ‘aFANity Rewards’ In Less Than Three Months
With AdSport, the brand geo-fenced dozens of locations — from Chevron stations to sports stadiums — to reach the right potential members.
By Lauryn Chamberlain, Jan 31st
Match Launches ‘Missed Connections,’ Connecting Would-Be Dates By Historical Location Data
The location-based feature on the Match app reportedly allows members to see other users they have crossed paths with in real life.
By Lauryn Chamberlain, Jan 26th
Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
Location-targeted ad spend will represent 45 percent of overall mobile ad revenues by 2021, says BIA Kelsey.
By David Kaplan, Jan 24th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
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