News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from connected cars at CES to digital marketing strategies to implement in 2017. Lauryn Chamberlain By Lauryn Chamberlain, Jan 13th
Analysis HSBC’s Kristien Turner: 2017 Is The Year Of ‘Story Doing’ — Not Storytelling At CES, Turner stressed the importance of getting clients involved in representing their own stories — and breaking down silos that surround online and offline communication. Lauryn Chamberlain By Lauryn Chamberlain, Jan 12th
Analysis 5 Digital Marketing Trends to Implement in 2017 First up: Video is no longer optional, writes Sherry Bonelli. Sherry Bonelli By Sherry Bonelli, Jan 11th
Analysis Walgreens Connects Fit-Tech And Rewards — And Boosts Location Sharing In The Process At CES, Walgreens' Adam Kmiec talked about the initiative that lets users earn points by walking — and hinted at the company's plans for omnichannel expansion. Lauryn Chamberlain By Lauryn Chamberlain, Jan 9th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news you need to know this week, from early CES coverage to the state of beacons in 2017. Lauryn Chamberlain By Lauryn Chamberlain, Jan 9th
News How Baskin-Robbins Sells Ice Cream In Winter It helps that Baskin-Robbins has a line of warm desserts — and location targeted ads to get customers in from the cold. David Kaplan By David Kaplan, Jan 9th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from how weather affects brick-and-mortar foot traffic to predictions for CES 2017. Lauryn Chamberlain By Lauryn Chamberlain, Dec 23rd
Analysis Facebook’s Virtual Reality Tour Takes Flight The Facebook VR tour is making its way to 14 different locations and 24 mobile tour stops across the U.S., spanning from New York City’s Bryant Park, airports, college campuses, festivals, sporting events and city centers. David Kaplan By David Kaplan, Dec 22nd
CMOs CES 2017 Preview: iHeartMedia CMO Gayle Troberman On The Growing Power Of Audio From wireless headphones to the popularity of podcasts, 2016 has been the 'year of sound.' As this trend continues, here's what it means for marketers. Lauryn Chamberlain By Lauryn Chamberlain, Dec 20th
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