Do Malls Still Matter? They Do To Millennial Women, eMarketer Finds
Millennial women were more likely to visit malls first when looking for new clothing than to search for it on a brand’s site or apps, on Instagram, or even on Amazon or Google, according to a research roundup by eMarketer.
By David Kaplan, Jan 23rd
Marketing To Music Lovers: How Fans Spend Their ‘Down Time’ At Music Festivals
Marketers have ample opportunities to reach a 'captive audience' of fans — but they can't risk interrupting the live sets attendees came to hear.
By Lauryn Chamberlain, Jan 8th
53 Percent Of Millennial Shoppers Are ‘Better Connected’ Than Store Associates
But more than half of shoppers believe that in-store technology has a significant chance to improve the retail experience, according to Zebra Technologies' Global Shopper Study.
By Lauryn Chamberlain, Nov 15th
49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season
Free shipping is also a top consideration for deciding which retailers to patronize over the holidays, according to a report from the NRF.
By Lauryn Chamberlain, Nov 14th
Millennials Aren’t Giving Up On Stores — They Just Want An Enhanced Shopping Experience
The demographic also prefers to research online and then pick up products in stores, rather than completing the entire transaction online.
By Lauryn Chamberlain, Nov 9th
How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
Apps Dominate Users’ Digital Time — But Is Interest In New Apps Falling?
App discovery is down across several channels, including the app store, word-of-mouth and advertising, says comScore.
By David Kaplan, Aug 28th
Millennials Embrace Sharing Data With Retailers
They're reportedly 3x more likely to share personal information with a favorite brand than Boomers.
By Lauryn Chamberlain, Aug 28th
Can Social Media And Immediacy Drive In-Store Sales By Millennials?
About 58 percent of 18- to 24-year-olds globally prefer the physical store shopping experience to digital shopping, says Salesforce's Rick Kenney.
By David Kaplan, Aug 9th
Airbnb Traffic Is Up 31 Percent Since 2016
The company is booking more rooms than ever and expanding its offerings. But that doesn't mean Millennial travelers have abandoned hotels for all occasions.
By Lauryn Chamberlain, May 30th
Google Emphasized 'Fun' For The Connected Home At SxSW
By David Kaplan, Mar 14th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
By Lauryn Chamberlain, Mar 13th
GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box
By David Kaplan, Mar 13th
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