53 Percent Of Millennial Shoppers Are ‘Better Connected’ Than Store Associates
But more than half of shoppers believe that in-store technology has a significant chance to improve the retail experience, according to Zebra Technologies' Global Shopper Study.
By Lauryn Chamberlain, Nov 15th
49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season
Free shipping is also a top consideration for deciding which retailers to patronize over the holidays, according to a report from the NRF.
By Lauryn Chamberlain, Nov 14th
Millennials Aren’t Giving Up On Stores — They Just Want An Enhanced Shopping Experience
The demographic also prefers to research online and then pick up products in stores, rather than completing the entire transaction online.
By Lauryn Chamberlain, Nov 9th
How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
Apps Dominate Users’ Digital Time — But Is Interest In New Apps Falling?
App discovery is down across several channels, including the app store, word-of-mouth and advertising, says comScore.
By David Kaplan, Aug 28th
Millennials Embrace Sharing Data With Retailers
They're reportedly 3x more likely to share personal information with a favorite brand than Boomers.
By Lauryn Chamberlain, Aug 28th
Can Social Media And Immediacy Drive In-Store Sales By Millennials?
About 58 percent of 18- to 24-year-olds globally prefer the physical store shopping experience to digital shopping, says Salesforce's Rick Kenney.
By David Kaplan, Aug 9th
Airbnb Traffic Is Up 31 Percent Since 2016
The company is booking more rooms than ever and expanding its offerings. But that doesn't mean Millennial travelers have abandoned hotels for all occasions.
By Lauryn Chamberlain, May 30th
For Millennial Travelers, Does Airbnb Beat Hotels?
Airbnb has cut into the hospitality marketplace in a major way. But Millennials are more split on their preferences than one might expect of the "Uber generation."
By Lauryn Chamberlain, May 10th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from driving foot traffic with weather forecasting to why millennials are ready to embrace AI.
By Lauryn Chamberlain, May 5th
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
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